# Age-Positive Lifestyle Blogs Alternative Ageing Boasts Mature Fashion, Beauty and Travel Content By Jana Pijak | Published 2018-08-28 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-ageing References: [independent](https://www.independent.co.uk/life-style/fashion/alternative-ageing-blog-instagram-woman-fashion-style-no-limits-suzi-grant-a8229001.html) & [alternativeageing.net](https://www.alternativeageing.net/) Alternative Ageing is a multi-faceted lifestyle blog founded by 68-year old Brighton native Suzi Grant. The fashion lover's platform doesn't only spotlight her bright and artful wardrobe picks but is also a vast resource of articles centered around topics like health, beauty, food and more. In addition to featuring street style photographs on her [Instagram](https://www.trendhunter.com/trends/fashion-ai-platforms-ai-fashion-concierege-app-aesthetic-creates-a-tailored) account of over 16, 000 followers, Suzi also shares healthy, and easy-to-make recipes on her blog and chronicles her travels across cities like Amsterdam, Marrakech and Ibiza to name a few. Suzi's [age-positive approach to social media](https://www.trendhunter.com/trends/auro-skincare) is a reflection of the [fashion industry's ongoing inclusive stance](https://www.trendhunter.com/trends/chinese-golden-age-models), and the influencer names Advanced Style -- a platform known for exclusively featuring style icons who are 50 and over -- as one of her main inspirations. Image Credit: [Instagram](https://www.instagram.com/alternativeageing/?utm_source=ig_embed) ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Boomers](https://www.trendhunter.com/boomers) ## Key Themes ### Why This Trend Is Growing - **Age-positive Lifestyle:** Opportunity for brands to embrace the aging population and create inclusive content and products that cater to their specific needs and interests. - **Mature Fashion:** Disruptive innovation opportunities exist for fashion brands to embrace older models and feature diverse age groups in their campaigns to represent a more inclusive image of beauty and style. - **Travel and Lifestyle:** There is a growing demand for travel and lifestyle content targeted towards older individuals, providing opportunities for brands to create tailored experiences and products to cater to this market segment. ### Industries Being Reshaped - **Fashion:** Fashion brands can disrupt the industry by actively promoting age diversity and inclusivity in their campaigns, showcasing older models and addressing the fashion needs of the aging population. - **Beauty:** Beauty brands can tap into the age-positive trend by developing products and services specifically designed for older individuals, addressing their unique skincare and beauty needs. - **Travel and Tourism:** The travel and tourism industry can benefit from embracing the age-positive mindset by creating travel experiences, accommodations, and services that cater to the interests and preferences of the older generation. ## Related on Trend Hunter - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md) - [Boomer-Targeted Superfoods](https://www.trendhunter.com/trends/superfoods-for-over-50s.md) - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md) - [Ageism-Targeting Language Campaigns](https://www.trendhunter.com/trends/aging-index.md) - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Women 50+-Targeted Ads](https://www.trendhunter.com/trends/grace-creative.md) - [Celebratory Midlife Campaigns](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever.md) - [Retiree Influencer Houses](https://www.trendhunter.com/trends/retirement-house.md) - [Elder Athlete-Supported Serum Campaigns](https://www.trendhunter.com/trends/longevity-serum.md)