# Almond Milk Stouts Alternation Brewing Company Created a Milky, Non-Dairy Beer Supporting Animals By Laura McQuarrie | Published 2018-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alternation-brewing-company References: [westword](http://www.westword.com/restaurants/alternation-brewing-makes-a-milk-stout-even-vegans-can-enjoy-10399164) & [facebook](https://www.facebook.com/alternationbrewingcompany/) Alternation Brewing Company recently launched an [almond milk stout](https://www.trendhunter.com/trends/santas-favorite-milk) by the name of 'For the Animals' that boasts the same kind of creaminess as a traditional milk stout, but without lactose or dairy. The unique new beer is made with an organic almond meal and organic almond extract for a nutty flavor. Since a traditional [milk stout contains lactose](https://www.trendhunter.com/trends/strive-freemilk), a sugar derived from milk, Alternation Brewing Company found an inventive way to mimic the beer style. As owner and brewer Brendan Pleskow describes, "we achieved the results through a high mash temperature and long boil to promote long-chain sugars and caramelization." As its name suggests, the new vegan-friendly stout product supports local animal charities like the [Broken Shovels Farm](https://www.trendhunter.com/trends/third-man-records-x-victrola) sanctuary. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 8% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Non-dairy Beer:** The rise of non-dairy beers presents opportunities for breweries to tap into the growing demand for plant-based alternatives. - **Organic Ingredients:** Using organic ingredients in beer production opens up possibilities for breweries to target health-conscious consumers looking for natural and sustainable options. - **Charity Tie-ins:** Incorporating charitable partnerships into product offerings allows businesses to appeal to socially-conscious consumers while making a positive impact on the supported causes. ### Where This Applies - **Craft Beer:** Craft breweries can explore non-dairy beer options to carve out a niche market and differentiate themselves from traditional beer brands. - **Plant-based Food and Beverage:** The non-dairy beer trend aligns with the growing demand for plant-based products, presenting opportunities for plant-based food and beverage companies to expand their offerings. - **Animal Welfare and Charitable Organizations:** Partnering with breweries that support animal charities offers opportunities for animal welfare and charitable organizations to raise awareness and funding for their causes. ## Related on Trend Hunter - [Dairy-Free Grain-Based Beverages](https://www.trendhunter.com/trends/alt-foods.md) - [Hard Oat Milk Lattes](https://www.trendhunter.com/trends/nondairy-oat-milk-hard-latte.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Non-Alcoholic Cherry-Chocolate Stouts](https://www.trendhunter.com/trends/mash-gangs-lesser-evil.md) - [Animal-Free Milk Products](https://www.trendhunter.com/trends/betterland-milk.md) - [Whole-Roasted Alt Milks](https://www.trendhunter.com/trends/whole-moon.md) - [Barrel-Aged Milk Stouts](https://www.trendhunter.com/trends/barrelaged-milk-stout.md) - [Ethically-Sourced Oat Alt Milks](https://www.trendhunter.com/trends/organic-valley-oat-beverages.md) - [Authentic Dairy-Free Milks](https://www.trendhunter.com/trends/mlkology.md)