# Anti-Aging Caviar Haircare The Alterna CAVIAR Anti-Aging Collection Boasts a New Formulation By Jana Pijak | Published 2021-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alterna-caviar-1 References: [alternahaircare](http://alternahaircare.com/) The new Alterna CAVIAR Anti-Aging Clinical Densifying collection is a relaunch of the brand's [premium haircare](https://www.trendhunter.com/trends/oribe-supershine-collection) while highlighting a new formulation and product addition. The collection's new formula is made with [Amla](https://www.trendhunter.com/trends/amla-oil-bond-repair) Indian Gooseberry, "a healing herb that is renowned for improving hair thickness, strength, and softness and improving overall scalp health" and is "formulated with fragrance notes of Green Tea, Bergamot alongside herbaceous notes of Basil & White Musk." Featuring four signature products, the relaunched Alterna CAVIAR collection includes the brand's Clinical Densifying Shampoo, the Clinical Densifying Scalp Treatment, the Clinical Densifying Styling Mousse, and a Clinical Densifying Foam Conditioner -- its most recent product addition. The conditioner formula is self-foaming and lightweight and is formulated to give [thinning or frail hair more body](https://www.trendhunter.com/trends/odele-haircare-product) and movement while boosting moisture. Image Credit: Alterna ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 29% | Activity: 62% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Anti-aging Haircare:** The cosmetic industry has an opportunity to create innovative haircare products that target aging hair and scalp. - **Herbal Ingredients:** By incorporating the use of natural, plant-based ingredients, the natural cosmetics industry has an opportunity to disrupt traditional haircare product formulations. - **Densifying Hair Products:** The haircare industry can create innovative products that focus on densifying hair for individuals with thinning hair or hair loss. ### Who This Affects Most - **Cosmetics Industry:** The cosmetics industry can innovate by creating anti-aging haircare products with plant-based ingredients that focus on scalp health and hair density. - **Natural Cosmetics Industry:** By using natural, plant-based ingredients, the natural cosmetics industry has the opportunity to disrupt traditional haircare product formulations and create innovative anti-aging haircare products. - **Haircare Industry:** The haircare industry can focus on innovating densifying hair products to meet the growing demand for products that cater to individuals experiencing hair thinning or hair loss. ## Related on Trend Hunter - [Hair Density-Focused Collections](https://www.trendhunter.com/trends/serene-scalp.md) - [Advanced Thinning Hair-Addressing Collections](https://www.trendhunter.com/trends/thinning-hair.md) - [Hair Fallout-Reducing Serums](https://www.trendhunter.com/trends/densify-collection.md) - [Hair Thickening Products](https://www.trendhunter.com/trends/hair-resq-advanced-biotin-collection.md) - [Advanced Haircare Sollutions](https://www.trendhunter.com/trends/hair-and-scalps.md) - [Three-Step Scalp Systems](https://www.trendhunter.com/trends/cair.md) - [Anti-Aging Scalp Serums](https://www.trendhunter.com/trends/scalp-longevity-treatment.md) - [Skincare Grade Hair Products](https://www.trendhunter.com/trends/the-grown-alchemist.md) - [Comprehensive Modern Haircare Lines](https://www.trendhunter.com/trends/kenra-professional.md)