# Caffeinated Shampoo Bars Centred's Altered State Solid Shampoo Bar Strengthens & Moisturizes Hair By Laura McQuarrie | Published 2021-04-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/altered-state-solid-shampoo-bar References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/new-beauty-products/25235) & [wearecentred](https://www.wearecentred.com/products/solid-shampoo-bar) Centred's Altered State Solid Shampoo Bar is a waste-reducing natural haircare product that cleanses, strengthens and moisturizes without creating excess waste. The bar shampoo is enriched with ingredients like organic flower waters, aloe vera, [caffeine](https://www.trendhunter.com/trends/caffeine-strengthening-scalp-serum) and a coconut-derived cleanser to support the hair and scalp alike. Thanks to the product's highly concentrated formula, the [solid shampoo bar](https://www.trendhunter.com/trends/kinkind-make-me-shine) lasts up to 60 washes without the need to accumulate plastic bottles in the process. The high-performing cleanser is made with 98.25% naturally derived ingredients and it boasts a signature sweet citrus fragrance. Alternatively, the product is also available in an all-white [fragrance-free version](https://www.trendhunter.com/trends/fragrancefree) with an even higher percentage of naturally derived ingredients. Unlike some natural cleansers, this one creates a rich lather yet does not rely on ingredients such as sulphate and silicones. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 60% | Activity: 40% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Solid Shampoo Bars:** Disruptive innovation opportunity to reduce plastic waste and increase concentration of natural ingredients for shampoo products. - **Natural Haircare Products:** Disruptive innovation opportunity to utilize organic and natural ingredients to meet consumer demand for sustainable and eco-friendly haircare solutions. - **Caffeinated Beauty Products:** Disruptive innovation opportunity to explore the benefits of caffeine in personal care products and skincare. ### Industries Being Reshaped - **Personal Care Industry:** Disruptive innovation opportunity for brands to create sustainable and eco-friendly haircare products that reduce plastic waste and utilize natural ingredients. - **Beauty Industry:** Disruptive innovation opportunity to expand product offerings with caffeinated beauty products that provide unique benefits and attract consumers with new product experiences. - **Organic Products Industry:** Disruptive innovation opportunity for organic products industry to explore the use of caffeine in personal care products as a natural ingredient that provides health benefits for consumers. ## Related on Trend Hunter - [Strengthening Shampoo Bars](https://www.trendhunter.com/trends/strengthening-shampoo-bar.md) - [Swipe-On Solid Shampoos](https://www.trendhunter.com/trends/seabar.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Three-In-One Cleansing Bars](https://www.trendhunter.com/trends/shampoo-body-bar.md) - [Liquid-Free Shampoos](https://www.trendhunter.com/trends/signature-shampoo.md) - [Plastic-Free Haircare Bars](https://www.trendhunter.com/trends/kinkind-make-me-shine.md) - [Gentle Haircare Concentrates](https://www.trendhunter.com/trends/fragrancefree.md) - [Solid Rice Water Haircare](https://www.trendhunter.com/trends/rice-water-shampoo-and-conditioner.md) - [Powder-to-Cream Haircare](https://www.trendhunter.com/trends/aerious-by-arove.md)