# Mid-Career Name Changes Beyonce is Now "Sasha Fierce" By Sandra Winn | Published 2008-10-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/alter-ego-name-changes-beyonce-is-now-sasha-fierce References: [omg.yahoo](http://omg.yahoo.com/news/beyonce-would-like-to-be-known-as-sasha-fierce/14516) & [myspace](http://www.myspace.com/sashafierce) Beyonce Knowles now joins an ever-growing list of [singers who have changed their names](https://www.trendhunter.com/trends/presson-nails); she is going from Beyonce to Sasha Fierce. Coincidentally, this move coincides with her [new album](https://www.trendhunter.com/trends/the-life-of-a-showgirl), 'I Am...Sasha Fierce,' which will be out November 18. Beyonce is such a cool name, so why the change? Here's what Beyonce/Sasha Fierce has to say about it: ”Sasha Fierce is the fun, more sensual, more aggressive, more outspoken side and more glamorous side that comes out when I'm working and when I'm on the stage." A few other artists who have switched to other names include Eminem, Garth Brooks, Prince, and Sean Combs. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 43% | Activity: 29% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Artist Name Changes:** This trend of musicians changing their stage names presents opportunities for branding and reinvention in the music industry. - **Self-rebranding:** The trend of individuals, especially celebrities, adopting new names presents potential for personal branding and image transformation. - **Stage Persona Creation:** The creation of alter egos, like Sasha Fierce, allows artists to explore different aspects of their identity and performance style. ### Who This Affects Most - **Music Industry:** The music industry can capitalize on the trend of artist name changes by providing branding and marketing services for musicians looking to reinvent themselves. - **Personal Branding:** The personal branding industry can offer services such as name changes and image transformation for individuals who want to redefine their public persona. - **Entertainment Industry:** The entertainment industry can explore opportunities for stage persona creation and promotion, offering platforms and resources to artists seeking to develop alter egos. ## Related on Trend Hunter - [Celebrity-Headed Haircare Lines](https://www.trendhunter.com/trends/ccred.md) - [Musician-Inspired Game Characters](https://www.trendhunter.com/trends/billie-eilish-3.md) - [Country Album-Celebrating Combos](https://www.trendhunter.com/trends/cowboy-combo-meals.md) - [Pop Star-Themed Animals](https://www.trendhunter.com/trends/taylor-swiftthemed-cats.md) - [Name Change QSR Promotions](https://www.trendhunter.com/trends/subway-name-change.md) - [Singer-Themed Art Exhibitions](https://www.trendhunter.com/trends/flannels-x.md) - [Rapper-Inspired Playable Game Characters](https://www.trendhunter.com/trends/call-of-duty-season-5.md) - [Songstress-Approved Hair Serums](https://www.trendhunter.com/trends/sleek-stay-hair-serum.md) - [Hip-Hop Group-Approved Cookies](https://www.trendhunter.com/trends/grandmas-cookies.md)