# Portable Voice Assistant Speakers The Altec Lansing 'VersA' Connects to Amazon Alexa By Michael Hemsworth | Published 2018-02-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/altec-lansing-versa References: [gadgetsin](http://gadgetsin.com/altec-lansing-versa-portable-alexa-speaker.htm) & [amzn.to](http://amzn.to/2EmPHD5) The [Altec](https://www.trendhunter.com/trends/altec-hydrabud) Lansing 'VersA' speaker comes as a versatile piece of equipment that will enable users to bring their favorite music with them wherever they go. Packed with [Amazon](https://www.trendhunter.com/trends/amazon-echo-devices) Alexa functionality, the speaker acknowledges the growing popularity of [voice assistant technology](https://www.trendhunter.com/trends/alexacom) as consumers seek to perform tasks or gain access to information without the need to access a smartphone. Boasting a waterproof design, the speaker can be used anywhere for up to eight hours and can even float just in case you want to bring it with you into the water. The Altec Lansing 'VersA' speaker has a compact yet rugged design that will make it ideal for users who are looking for a streamlined way to maintain enhanced connectivity whenever or wherever they want. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 17% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Voice Assistant Technology:** The growing popularity of voice assistant technology presents disruptive innovation opportunities for businesses to develop more versatile and convenient products. - **Portable and Waterproof Speakers:** The demand for portable speakers with waterproof capabilities opens up opportunities for businesses to create versatile audio products for outdoor and water-related activities. - **Enhanced Connectivity:** The need for streamlined connectivity solutions drives innovation in creating compact and rugged designs that provide enhanced connectivity anywhere and anytime. ### Where This Applies - **Consumer Electronics:** Consumer electronics companies can capitalize on the rising demand for voice assistant speakers and develop innovative portable audio products. - **Outdoor and Adventure:** Companies in the outdoor and adventure industry can seize the opportunity to create waterproof speakers that cater to the needs of outdoor enthusiasts. - **Smart Home:** The smart home industry can incorporate voice assistant speakers to enhance the connectivity and convenience of home automation systems. ## Related on Trend Hunter - [Connected Waterproof Speakers](https://www.trendhunter.com/trends/t6-plus-bluetooth-speaker.md) - [Rugged Dual-Speaker Audio Devices](https://www.trendhunter.com/trends/duvoss-speaker.md) - [Portable Voice-Enabled Smart Speakers](https://www.trendhunter.com/trends/roam-speaker.md) - [Smartly Designed Water-Resistant Speakers](https://www.trendhunter.com/trends/waterresistant-speaker.md) - [Portable 360-Degree Speakers](https://www.trendhunter.com/trends/rugged-outdoor-speaker.md) - [Portable Smart Display Speakers](https://www.trendhunter.com/trends/smart-home-assistant-concept.md) - [Portable In-Home Audio Systems](https://www.trendhunter.com/trends/bose-soundlink-home.md) - [Low-Cost Shower-Friendly Speakers](https://www.trendhunter.com/trends/ikea-vappeby.md) - [Compact Portable Bluetooth Speakers](https://www.trendhunter.com/trends/wonderboom-3-speaker.md)