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# Paper-Thin Eco Watches
Throw Away Traditional Watches for the Biodegradable Altanus 'Patch'

By Amanda Chang | Published 2010-10-19 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/altanus-patch-watch
References: [altanus](http://www.altanus.com/)

Some people enjoy traditional, expensive and luxurious [high-end watches](https://www.trendhunter.com/trends/patcharavipa-20252026) while others prefer a more [eco-friendly](https://www.trendhunter.com/trends/g5600bg5) [paper thin watch](https://www.trendhunter.com/trends/altiplano-ultimate) called the 'Patch!' Made by Geneva-based watchmaker Altanus, the Altanus 'Patch' watch is the world's first-ever biodegradable watch!

This wicked cool 'Patch' watch comes in 10 luscious colors. Available for approximately $33.50, the Altanus 'Patch' watch is perfect for the individual who's passion lies in keeping the world a greener place and of course, those who love switching up their watches to match your every day wardrobe!

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 74% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Eco-friendly Accessories:** Opportunity to innovate and create more eco-friendly products in the accessories industry.
- **Biodegradable Technology:** Potential to develop new biodegradable materials and technologies for various consumer goods.
- **Sustainable Fashion:** Demand for sustainable fashion products that align with eco-conscious values.

### Where This Applies

- **Watchmaking:** Potential for watchmakers to explore biodegradable materials and create eco-friendly watch options.
- **Fashion Accessories:** Opportunity for accessory brands to develop sustainable and eco-friendly product lines.
- **Green Technology:** Room for innovation in the field of green technology to support the development of biodegradable products.

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