# Heritage-Inspired Outerwear The Altamont Fall 2012 Lookbook Has Great Seasonal Pieces By Cody Turner | Published 2012-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/altamont-fall-2012-lookbook References: [highsnobiety](http://www.highsnobiety.com/2012/08/24/altamont-fall-2012-lookbook/) & [altamontapparel](https://altamontapparel.com/collections/fall-2012/) The Altamont Fall 2012 lookbook will most certainly have you looking stylish and warm during the upcoming chilly months. The fall designs from the Southern California-based brand consist of accessories like socks, belts, bags, hats and beanies, hoodies, graphic tees, flannel button-downs and lots of [heritage-inspired outwear](https://www.trendhunter.com/trends/beams-plus-fw25). Altamont is a youth-inspired brand that has been making quality men's clothing, stepping away from the gritty skatewear that most people assume deck-lovers wear. With this latest collection of [fall clothing](https://www.trendhunter.com/trends/uniqlo-u-fw24), Altamont is still doing a good job at providing affordable and [stylish streetwear](https://www.trendhunter.com/trends/the-october-collection). This collection has been built on an assortment of essential items for fall that can all be purchased at Altamonts online store and various retailers. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 99% | Activity: 86% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Heritage-inspired Outerwear:** Disruptive innovation opportunity: Develop sustainable materials for heritage-inspired outerwear to meet the increasing demand for eco-friendly fashion. - **Streetwear Fashion:** Disruptive innovation opportunity: Create a mobile app that curates streetwear fashion trends and connects users with local retailers offering similar clothing styles. - **Youth-inspired Clothing:** Disruptive innovation opportunity: Integrate augmented reality technology into retail stores to enhance the shopping experience for youth-inspired clothing brands. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Implement blockchain technology to improve supply chain transparency and reduce counterfeiting in the fashion retail industry. - **Sustainable Fashion:** Disruptive innovation opportunity: Develop biodegradable packaging solutions for the fashion industry to minimize environmental impact and promote sustainability. - **Mobile Commerce:** Disruptive innovation opportunity: Create a mobile payment platform specifically tailored for fashion retailers, offering seamless and secure transactions for online and offline purchases. ## Related on Trend Hunter - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Heritage Outdoor Fall Apparel](https://www.trendhunter.com/trends/gramicci-fw25.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md)