# Dairy-Free Grain-Based Beverages alt foods Makes Plant-Based Drinks with Indigenous Crops By Laura McQuarrie | Published 2021-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alt-foods References: [greenqueen.hk](https://www.greenqueen.com.hk/alt-foods-plant-milk-india/) & [altfoods.in](https://altfoods.in/)  alt foods is the name of a brand-new [plant-based beverage startup](https://www.trendhunter.com/trends/malk-organics-products) that's introducing itself to the world with [dairy-free drinks](https://www.trendhunter.com/trends/zero-sugar-oat-drink) in original and chocolate varieties. Both of these products are made with sprouted sorghum, sprouted finger millets, amaranth and oats. The brand's launch was made possible thanks to support from [Good Food Institute India](https://www.trendhunter.com/trends/pea-based-milk) (GFI India) and the goal of creating domestic food security and sustainable systems. Co-founder Sweta Khandelwal says, "With exponential interest in plant-based diets, which is increasingly becoming evidence-driven, we are witnessing a huge shift in consumption where people have started to reject animal sources of food for plant-based sources instead. Our ‘m!lk’ is kinder to the environment, animals and to humans.” alt foods also set itself apart as the first Asian plant-based dairy company to participate in the ProVeg Incubator accelerator program. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 41% | Activity: 46% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Dairy Alternatives:** Creating dairy-free beverages with indigenous crops presents an opportunity to capitalize on the growing trend of plant-based diets. - **Sustainable Food Systems:** alt foods’ use of indigenous crops can disrupt traditional, resource-heavy methods of producing dairy products, paving the way for more sustainable food systems. - **Incubator Programs for Alt Food Startups:** Participation in programs like the ProVeg Incubator can provide valuable support and resources for alt food startups to develop and launch their products. ### Where This Applies - **Plant-based Food and Beverages:** alt foods is tapping into the market of consumers seeking healthier and more sustainable alternatives to traditional dairy products. - **Agriculture and Farming:** alt foods’ use of indigenous crops presents an opportunity for sustainable and diversified agriculture. - **Incubator and Accelerator Programs:** Providing support for alt food startups to participate in accelerator and incubator programs can encourage innovative solutions for the food industry. ## Related on Trend Hunter - [Australian Oat Alt Milks](https://www.trendhunter.com/trends/country-delight-oat-beverage.md) - [Customizable Oat Milks](https://www.trendhunter.com/trends/customizable-oat-milk.md) - [Alternative Plant Beverages](https://www.trendhunter.com/trends/plik.md) - [Allergen-Free Alt Milks](https://www.trendhunter.com/trends/sunflower-seed-milk.md) - [Mission-Driven Alt Milks](https://www.trendhunter.com/trends/oatish.md) - [Plant-Based Protein-Rich Alt Milks](https://www.trendhunter.com/trends/alpro-plant-protein.md) - [Authentic Dairy-Free Milks](https://www.trendhunter.com/trends/mlkology.md) - [Kid-Friendly Alt Milks](https://www.trendhunter.com/trends/complete-kids.md) - [Kid-Friendly Canned Alt Milks](https://www.trendhunter.com/trends/kiddiwinks.md)