# Cocoa-Free Chocolate Bars WNWN's Alt-Chocolate Emulates a Rich Taste with Legumes & Cereals By Laura McQuarrie | Published 2023-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alt-chocolate References: [tech.eu](https://tech.eu/2023/02/28/alt-music-alt-investments-and-now-alt-chocolate-meet-londons-wnwn-now-with-another-56-million/) & [wnwnfoodlabs](https://www.wnwnfoodlabs.com/)  [WNWN](https://www.trendhunter.com/trends/cocoafree-chocolate) (pronounced "win-win") is an alt-chocolate innovator that uses legumes, cereals and other plant-based ingredients to mimic the rich taste of chocolate without the use of cocoa. As well as doing away with craw ocoa in its bars, the brand also skips the palm oils and the sugars for a more sustainable end product. In fact, the brand's unique approach to producing [cocoa-free chocolate bars](https://www.trendhunter.com/trends/aldi-and-choviva) decreases the sustainability risks that are inherent with chocolate's supply chains and the process produces 80% less carbon. Although cocoa-free, the vegan alt-chocolate is said to taste like chocolate, and perform in the same way by snapping, melting and baking just like chocolate too. With its innovative bars, WNWN is taking Big Chocolate head-on. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 50% | Activity: 73% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Cocoa-free Chocolate Substitutes:** Innovative substitutes for traditional cocoa-based chocolate, using plant-based legumes and cereals to mimic the same rich taste of chocolate. - **Sustainable Chocolate Production:** Technological innovations in chocolate production aimed at reducing the environmental impact and sustainability - **Vegan Chocolate Alternatives:** Increasing demand and innovations in vegan chocolate alternatives which are environment-friendly ### Where This Applies - **Confectionery & Chocolates Industry:** Opportunities in the Confectionery Industry to embrace vegan chocolate alternatives with environmentally friendly production practices that eliminate the need for cocoa and palm oil. - **Food Technology Industry:** Opportunities for food technology innovations aimed at developing and scaling cocoa-free or plant-based chocolate substitutes. - **Sustainability Industry:** Opportunities in the Sustainability Industry to invest in environmentally and socially sustainable chocolate production that benefits both the environment and the consumers. ## Related on Trend Hunter - [Cocoa-Free Chocolate Alternatives](https://www.trendhunter.com/trends/win-win-cocoa-free-chocolate.md) - [Cocoa-Free Chocolate Novelties](https://www.trendhunter.com/trends/cocoafree-chocolate.md) - [Cocoa-Free Easter Eggs](https://www.trendhunter.com/trends/cocoafree-easter-egg.md) - [Scrumptious Cocoa-Free Candy Bars](https://www.trendhunter.com/trends/wnwn-food-labs.md) - [Indulgent Cacao-Free Biscuits](https://www.trendhunter.com/trends/choco-ka.md) - [Sustainable Alt Chocolates](https://www.trendhunter.com/trends/seminal-biosciences.md) - [Carob-Based Cocoa Alternatives](https://www.trendhunter.com/trends/cocoa-alternative.md) - [Cow-Free Nougat Bars](https://www.trendhunter.com/trends/nougat-bars.md) - [Mesquite-Based Bars](https://www.trendhunter.com/trends/unchocolate-bars.md)