# Chilly Cookie Videos Honey Maid's ALS Ice Bucket Challenge Video Stars a Teddy Graham Cookie By Laura McQuarrie | Published 2014-08-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/als-ice-bucket-challenge-video References: [youtube](https://www.youtube.com/watch?v=5C6Fkd_yS3w) & [facebook](https://www.facebook.com/photo.php?v=723884151018614) Honey Maid announced that "Teddy has accepted the #ALSIcebucketchallenge" with this ALS Ice Bucket Challenge video. The charming video features a small teddy-shaped cracker getting doused in water and washing away before becoming a very [soggy cookie](https://www.trendhunter.com/trends/oreo-cows). There are multiple brands that have immediately jumped at the chance to create a video to go along with this charitable campaign, and this is one of the more creative and cute ones. As the Ice Bucket campaign goes, at the end of the short video Honey Maid calls out a few other [snack brands](https://www.trendhunter.com/trends/feed-the-fun) to follow suit to raise awareness for ALS in a similar way within the course of 24 hours. Since this charitable campaign is totally taking off across the Internet, you can be sure that some brands already have their video responses ready to go. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 41% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Branded Charitable Campaign Videos:** Creating videos for charitable campaigns is a growing trend for brands to generate awareness and engage with consumers. - **Using Cute Characters in Marketing:** Using cute, personified characters in marketing campaigns can help create emotional connections with consumers. - **Challenging Other Brands:** Challenging other brands to participate in viral campaigns is a trend that can help generate buzz and increase brand visibility. ### Sectors Adopting This - **Food and Snack Industry:** Brands in the food and snack industry can leverage viral campaigns to engage consumers and increase brand loyalty. - **Marketing and Advertising Industry:** Marketing and advertising agencies can help brands plan and execute successful viral campaigns to raise awareness and drive customer engagement. - **Nonprofit and Charitable Organizations:** Nonprofit and charitable organizations can collaborate with brands to create viral campaigns that raise funds and awareness for important causes. ## Related on Trend Hunter - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md) - [Cookie Nacho Kits](https://www.trendhunter.com/trends/cookie-nachos.md) - [Do-Good Cookie Popsicles](https://www.trendhunter.com/trends/cookie-popsicles.md) - [Chocolate-Coated Graham Cracker Snacks](https://www.trendhunter.com/trends/acappella-knotty-grahams.md) - [Cookie Gifting Campaigns](https://www.trendhunter.com/trends/destroymediocrity.md) - [Delectable Frozen Cookie Treats](https://www.trendhunter.com/trends/the-dolly-llama.md) - [Sour Candy Challenges](https://www.trendhunter.com/trends/1up-candy.md) - [Social Good Cookie Products](https://www.trendhunter.com/trends/celebration-cookies.md) - [Personalized Puppet Video Cards](https://www.trendhunter.com/trends/smashup-video-ecard.md)