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# Record-Breaking Art Sales
'Oh... Alright...' by Roy Lichtenstein Sells for $38 Million

By Amelia Roblin | Published 2010-11-12 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/alright-by-roy-lichtenstein
References: [luxist](http://www.luxist.com/2010/11/11/world-auction-price-for-lichtenstein-at-42-6-million/) & [christies](http://www.christies.com/Features/roy-lichtenstein-ohhh-alright-1139-3.aspx)

The halfhearted redhead featured in 'Oh... Alright...' by Roy Lichtenstein depicts the way in which an anonymous buyer acquired the pop art painting from Christie's auction house for over $38 million.

Responsible for paying $42.6 million including sales fees for the piece, the purchaser phoned in to place his bid on the 1964 iconic work. I'm sure however, that this call was decisive. Sold by a Las Vegas casino owner, 'Oh... Alright...' by Roy Lichtenstein has now outsold an Andy Warhol soup can that went for a whopping $23.9 million, and has thus become the world's most expensive piece of art a buyer has actually paid for.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 35% | Activity: 90% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Record-breaking Art Sales:** Growing interest in owning unique art pieces drives up prices at auctions.
- **Pop Art Resurgence:** Roy Lichtenstein's work and other pop art pieces continue to attract high bids at auctions.
- **Remote Bidding:** The ability to place bids remotely through phone or online platforms is becoming increasingly popular among art collectors.

### Sectors Adopting This

- **Art Industry:** The art industry stands to benefit from the increased demand and higher prices for unique works of art at auction houses.
- **Auction Industry:** Auction houses may explore new ways of reaching collectors, such as offering remote bidding options and expanding their marketing efforts towards pop art collectors.
- **Technology Industry:** Technology companies could develop innovative software that improves the online bidding experience for remote collectors.

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