# Destructive Urbanization Photography This Alps Photo Series is Fascinating and Saddening By Farida Helmy | Published 2014-06-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/alps-photo-series References: [inspirationhut.net](http://inspirationhut.net/inspiration/alps-project-documentary-photographer-ettore-moni/) & [ettoremoni](http://www.ettoremoni.com) Wanting to shine a spotlight on how we tend to ruin the best nature has to offer us, this Alps photo series by documentary photographer Ettore Moni is fascinating and saddening at the same time. "My goal is to sensitize every body and make them be aware of the irreversible damage that is nowadays suffered by our wonderful landscapes," says Moni. Showing the recent manmade buildings popping up all over the stunning mountain landscape, the photographer uses the untouched and completely raw Alps photo series to make the point that even though high-altitude tourism is an important source of income for the mountain communities in the area, this major urbanization of the area is actually changing the landscape. "The pictures of this inquiry aim at upsetting the viewers to make them feel like any mountain-enthusiast who at the end of their trip are faced with something they would not want to find," he says. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 60% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Destruction of Natural Landscapes:** There is an opportunity to innovate by finding ways to manage tourism and development while preserving natural landscapes. - **Urbanization of Mountain Communities:** Urbanization of mountain communities could bring new business opportunities in areas like hospitality and construction, as well as environmental management and conservation solutions. - **Awareness and Activism Through Photography:** There is potential for disruptive innovation in using photography to raise awareness and inspire activism for environmental conservation efforts. ### Sectors Adopting This - **Tourism:** Innovative solutions can be developed to increase tourism while minimizing impact on natural landscapes. - **Construction and Real Estate:** New approaches that prioritize sustainable and environmentally sensitive construction practices offer opportunities for competitive advantage within the industry. - **Environmental Conservation:** New methods and technologies can be developed for conservation and reclamation efforts in the face of urbanization and development. ## Related on Trend Hunter - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Industrial Architecture-Themed Installations](https://www.trendhunter.com/trends/industrial-archaeology.md) - [Dramatic Doomsday Bunker Images](https://www.trendhunter.com/trends/alastair-philip-wiper.md) - [Explosion-Damaged Sculpture Series](https://www.trendhunter.com/trends/light-into-darkness.md) - [Laser-Cut Urban Artistry](https://www.trendhunter.com/trends/laser-cut-city-maps.md) - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Destructive Nature Art Exhibitions](https://www.trendhunter.com/trends/keita-miyazaki.md) - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md) - [Interactive Architectural Pavilions](https://www.trendhunter.com/trends/folding-landscape.md)