# Vegan-Friendly Kids Yogurt Products Alpro Kids Features Oat-Based and Soy-Based Drinks By Michael Hemsworth | Published 2025-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alpro-kids References: [retailtimes](https://retailtimes.co.uk/alpro-launches-new-kids-range-to-offer-tasty-and-healthy-plant-based-options-for-families/) & [alpro](https://www.alpro.com/uk)  [Alpro Kids](https://www.trendhunter.com/trends/alpro-and-appetite-creative) is a new range of plant-based dairy alternative products created with parental concerns surrounding healthy eating in mind that don't skimp on flavor or fun. The products include an [oat-based drink in a chocolate flavor](https://www.trendhunter.com/trends/jello-oat-milk-chocolate-pudding) alongside a strawberry-flavored soy drink, while the [soy-based yogurt alternative](https://www.trendhunter.com/trends/forager-project-greek-style-yogurt) comes in vanilla and strawberry flavors. The new range is dairy-free, vegan-friendly and perfect for families on the hunt for plant-based dairy items. The new products are also reported to contain 30% less sugar than similar kids-targeted dairy items with calcium, iodine and vitamins D2, B2 and B12 fortified into each serving. Danone, Head of Category Management and Commercial Planning - Plant Based Tom Kerr commented on the Alpro Kids range saying, "Parents face the challenge of finding foods that are both nutritious and appealing to their children on a daily basis. Our new Alpro Kids range addresses this dilemma by offering genuinely delicious plant-based options that kids love, providing a source of essential nutrients for healthy growth – all with less sugar than comparable products." ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 63% | Activity: 65% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Kids Nutrition:** The launch of Alpro Kids highlights a growing trend in offering plant-based nutritional products specifically formulated for children. - **Reduced-sugar Formulations:** The 30% reduction in sugar content in Alpro Kids products signals a shift towards healthier options in children's snacks and drinks. - **Fortified Vegan Alternatives:** The inclusion of essential vitamins and minerals in plant-based products like Alpro Kids demonstrates a trend towards nutrient-rich vegan offerings. ### Sectors Adopting This - **Dairy Alternatives:** The introduction of Alpro Kids contributes to the expanding dairy alternative market, focusing on children's products with appealing flavors. - **Functional Foods:** By fortifying their products with vitamins and minerals, Alpro Kids exemplifies the growth of the functional foods industry aiming to deliver additional health benefits. - **Child-focused Health Products:** The development of plant-based items like those from Alpro Kids reflects an increasing demand within the health product sector tailored for younger consumers. ## Related on Trend Hunter - [Kid-Friendly Alt Milks](https://www.trendhunter.com/trends/complete-kids.md) - [Kid-Friendly Plant Milks](https://www.trendhunter.com/trends/silk-kids.md) - [Kid-Friendly Canned Alt Milks](https://www.trendhunter.com/trends/kiddiwinks.md) - [Oat-Based Yogurt Drinks](https://www.trendhunter.com/trends/beyond-moo.md) - [Kid-Friendly Milk Alternatives](https://www.trendhunter.com/trends/kiki-milk.md) - [Easy-to-Eat Dairy-Free Kid Yogurts](https://www.trendhunter.com/trends/the-collective-suckies.md) - [Family-Friendly Dairy-Free Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurt-range.md) - [Fruity Plant-Based Yogurts](https://www.trendhunter.com/trends/vitasoy.md) - [Plant-Based Protein-Rich Alt Milks](https://www.trendhunter.com/trends/alpro-plant-protein.md)