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# Plant Milk Coffees
'Alpro Caffe' is Set to Launch Flavored Varieties with Hazelnut & Soya Caramel

By Laura McQuarrie | Published 2018-01-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/alpro-caffe
References: [just-food](https://www.just-food.com/news/npd-tracker-alpros-chilled-coffees-grahams-the-family-dairy-moves-into-skyr-yogurt-wessanen-takes-kallo-into-bagged-snacks-jack-links-extended-protein-snack-range_id138503.aspx)

[Alpro](https://www.trendhunter.com/trends/alpro-meal-to-go), which is known for its range of organic and non-organic, non-GMO plant-based milks, recently announced that it will be launching its first-ever chilled coffee products with Alpro Caffè. The vegan-friendly flavored coffee products will include Coffee and Soya Caramel, as well as Coffee and Hazelnut. In comparison to the market average, these new varieties will contains 30% less sugar and prioritize the use of Rainforest Alliance certified coffee beans.

As well as there being many new and inventive plant-based start-ups launching to keep up with the heightened new demand for vegan products, some of the well-known dairy brands are also reinventing themselves to better meet consumer demands. Alpro is owned by [American WhiteWave Foods](https://www.trendhunter.com/trends/ben-jerrys-razz-up), which was acquired last year by [Danone](https://www.trendhunter.com/trends/alpro-plant-protein), which will play a part in fuelling the growth of the plant-based business.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 44% | Activity: 83% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Plant-based Milk:** Opportunity for plant-based milk brands to innovate and create flavored varieties for coffee.
- **Vegan-friendly Coffee:** Disruptive innovation opportunity for coffee brands to cater to the growing vegan market with flavored options.
- **Reduced Sugar Products:** Trend towards healthier options creates opportunity for brands to develop products with lower sugar content.

### Where This Applies

- **Plant-based Food:** Innovative plant-based brands can capitalize on the increasing demand for vegan alternatives in the food industry.
- **Coffee:** Coffee brands can tap into the vegan market by introducing vegan-friendly flavored options.
- **Food and Beverage:** Brands in the food and beverage industry can explore and capitalize on the trend of reduced sugar products.

## Related on Trend Hunter

- [Plant-Based Frothy Coffees](https://www.trendhunter.com/trends/kenco.md)
- [Plant-Based Coffee Creamers](https://www.trendhunter.com/trends/plantbased-coffee-creamer.md)
- [Plant-Based Iced Coffee Creamers](https://www.trendhunter.com/trends/iced-caf-mixers.md)
- [Coffee Enthusiast Alt Milks](https://www.trendhunter.com/trends/califia-farms-barista-blends.md)
- [Plant-Based Protein-Rich Alt Milks](https://www.trendhunter.com/trends/alpro-plant-protein.md)
- [Dairy-Free Coffee Enhancers](https://www.trendhunter.com/trends/non-dairy-coffee-enhancer.md)
- [Coffee-Focused Coconut Milks](https://www.trendhunter.com/trends/rude-health-barista-coconut.md)
- [Cafe-Inspired Almond Creamers](https://www.trendhunter.com/trends/organic-almond-creamer.md)
- [RTD Protein-Infused Coffees](https://www.trendhunter.com/trends/protein-vanilla-almond-latte.md)