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# Old School Alpine Fashion
Colmar's Heritage Capsule is Done in a Collaboration with Shayne Oliver

By Kalin Ned | Published 2018-08-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/alpine-fashion
References: [hypebeast](https://hypebeast.com/2018/8/shayne-oliver-colmar-2018-collaboration) & [colmar.it](https://www.colmar.it/en-gb)

To bring back the traditional spirit of alpine fashion with a decisively contemporary twist, [iconic ski brand](https://www.trendhunter.com/trends/grenoble-fw25) Colmar partners up with Hood By Air founder Shayne Oliver. The heritage collection is a fusion of 70s-style silhouettes and a modern avant-garde vision. Entitled 'Alpine Nostalgia,' it communicates warmth and a retro aesthetic. From the cozy military green cape jackets and the double hooded pullovers to the baby pink leg warmers and the exaggerated boxy pieces, the Colmar x Shayne Oliver [alpine fashion collection](https://www.trendhunter.com/trends/madewell-the-chalet-shop) is a venture in obsessive functionality and a highly artistic approach to style.

The designers behind the collaboration relate that the collection is essentially "an experiment in mood and energy" and one that fuses Colmar's iconic [heritage outerwear](https://www.trendhunter.com/trends/oyabe) and Oliver's "sense of performance."

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 64% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Heritage Fashion:** Explore opportunities for blending traditional fashion with a contemporary twist, creating a heritage collection that appeals to modern consumers.
- **Retro Aesthetic:** Embrace the nostalgia of past eras by incorporating retro elements into fashion designs, offering a unique and appealing aesthetic to customers.
- **Artistic Functionality:** Combine functionality with artistic vision in fashion design, creating pieces that serve a purpose while also making a bold artistic statement.

### Who This Affects Most

- **Fashion Retail:** Opportunity for fashion retailers to collaborate with designers and create heritage collections that blend traditional and contemporary elements, appealing to a wide customer base.
- **Outdoor Apparel:** Disruptive innovation opportunity in the outdoor apparel industry by incorporating retro aesthetics and artistic functionality into garments, providing customers with unique and stylish options for outdoor activities.
- **Performance Wear:** Explore possibilities for collaborations between performance wear brands and fashion designers to create collections that combine functionality with artistic expression, offering athletes and active individuals stylish and high-performance apparel.

## Related on Trend Hunter

- [Winter Boot Collabs](https://www.trendhunter.com/trends/the-adidas-x-moon-boot.md)
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- [Alpine Luxury Capsules](https://www.trendhunter.com/trends/2026-mens-ski-collection.md)
- [Functional Technical Fashion Capsule](https://www.trendhunter.com/trends/mountain-series-capsule.md)
- [Collaborative Sporty Timeless Fashion](https://www.trendhunter.com/trends/mammut.md)
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