# Pilot-Targeted Watches The Startimer Pilot Sunstar is the Newest from Alpina Watches By Laura McQuarrie | Published 2014-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alpina-watches References: [luxuo](http://www.luxuo.com/watches/alpina-startimer-pilot-automatic.html) & [alpina-watches](http://www.alpina-watches.com/news/startimer-pilot-automatic-chronograph-black-star_64.aspx) The Startimer Pilot Sunstar is a new offering from Alpina Watches that was just unveiled days ago at the Baselworld Watch and Jewellery Show in Switzerland. Since Alpina has a history manufacturing and supplying watches to the [Continental Air Forces](https://www.trendhunter.com/trends/canadian-air-force), it is a brand that has become highly revered in the world of [aviation](https://www.trendhunter.com/trends/bell-ross-br03-chrono-rafale-solo-display). Now Alpina is paying tributes to its heritage with the Startimer Pilot Sunstar, a watch specifically designed for [professional pilots](https://www.trendhunter.com/trends/timex-x-pan-am-flyback-chronograph). The watch is made to be self-winding, waterproof and it takes several cues from aeronautics, such as by having easily readable numbers and a metallic anthracite watch face, which subtly references the instruments on a plane’s dashboard. The striking Swiss-made watch with a black leather strap sells for upwards of $1,500. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 43% | Activity: 40% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Professional Pilot Watches:** Opportunity for disruptive innovation in the design and functionality of watches specifically tailored for professional pilots. - **Aeronautical-inspired Timepieces:** Opportunity for disruptive innovation in creating watches that take design cues from aeronautics, such as easily readable numbers and instrument-like watch faces. - **Heritage-inspired Watch Collections:** Opportunity for disruptive innovation in creating watch collections that pay tribute to a brand's history and heritage, appealing to niche markets like aviation enthusiasts. ### Who This Affects Most - **Watch Manufacturing:** Opportunity for disruptive innovation in the manufacturing processes and materials used in creating professional pilot watches. - **Luxury Goods:** Opportunity for disruptive innovation in the luxury goods industry by introducing high-end, aeronautical-inspired timepieces targeted at affluent consumers. - **Aviation Accessories:** Opportunity for disruptive innovation in the aviation accessories industry by creating specialized watches tailored for professional pilots, offering them practical and stylish timepieces. ## Related on Trend Hunter - [Haute Titanium Pilot Timepieces](https://www.trendhunter.com/trends/longines-pilot-majetek-pioneer-edition.md) - [Minimalist Concave Dial Timepieces](https://www.trendhunter.com/trends/aera-p1-pilot-watch.md) - [Modern Pilot GMT Watches](https://www.trendhunter.com/trends/flieger-45g.md) - [Blacked-Out Pilot Timepieces](https://www.trendhunter.com/trends/heritage-pilot-watch.md) - [Nature-Inspired Watch Collections](https://www.trendhunter.com/trends/iwc-pilots-watch-colors-of-top-gun.md) - [Posh Pilot Timepieces](https://www.trendhunter.com/trends/hamilton-khaki-aviation-pilot-collection.md) - [Boutique Edition Timepieces](https://www.trendhunter.com/trends/zenith-pilot-collection.md) - [Vintage Aerospace-Inspired Timepieces](https://www.trendhunter.com/trends/omega-speedmaster-pilot-flight-qualified.md) - [Racing-Focused Timepieces](https://www.trendhunter.com/trends/pilots-watch-performance-chronograph-41.md)