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# Fashion Statement Against Oil Prices
Alphanumeric Gassed Tee

By Ayman | Published 2008-07-10 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/alphanumeric-gassed
References: [robustflavor](http://www.robustflavor.com/product_p/aln067.htm) & [alphanumericbrand](http://www.alphanumericbrand.com/index.php)

The ever increasing gas prices have crossed the line from ridiculous to unbearable. Well known for their socially aware and witty t-shirts, fashion brand **Alphanumeric** depicts this sad situation on their new design, **Gassed**.

Gassed shows a gas pump with a noose coming out of it, instead of petrol. Sad but true.

The tee comes in black or white with sizes from Large to XXL. It sells for $26.

After the first two images, the gallery shows designs from their new Fall 2008 collection.

Check out a recent similar concept for a [Toyota](https://www.trendhunter.com/trends/carnival-x-toyota-gazoo) [Prius](https://www.trendhunter.com/trends/2023-prius) campaign, and some more fashion from Alphanumeric's Summer 2008 line:

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 79% | Activity: 20% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Socially Conscious Fashion:** Fashion brands can leverage socially aware designs to make a statement against pressing issues like oil prices.
- **Witty T-shirt Designs:** The popularity of witty t-shirts allows fashion brands to address serious topics in a lighthearted and engaging way.
- **Sustainable Fashion Campaigns:** Promoting sustainability through fashion can be an effective way to raise awareness and inspire change in consumer behavior.

### Sectors Adopting This

- **Fashion:** Fashion brands have the opportunity to incorporate socially conscious designs into their collections, capturing the attention of consumers who value activism and sustainability.
- **Printed Apparel:** The demand for witty and socially aware t-shirt designs presents an opportunity for the printed apparel industry to provide unique and impactful products.
- **Environmental Activism:** Fashion can serve as a platform for promoting and supporting environmental causes, offering opportunities for collaboration between the fashion and activism industries.

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