# Cushioned Performance Sneakers adidas' AlphaBOUNCE Shoes Have a Midsole of Elastic Foam By Laura McQuarrie | Published 2016-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alphabounce References: [design-milk](http://design-milk.com/adidas-alphabounce-offers-bounce-ounce/?utm_source=feedly&utm_medium=webfeeds) & [adidas](http://www.adidas.com/us/alphabounce) The [adidas](https://www.trendhunter.com/trends/adidas-zponge) AlphaBOUNCE is one of the newest performance running shoes from the athletic brand that uses some of the most cutting-edge technology out there to provide unparalleled comfort. The sneakers were designed with the ARAMIS Digital Image Correlation System (which [NASA](https://www.trendhunter.com/trends/delavie-sciences1) uses to inspect the exterior of the space shuttle), which means that the optical measurement system was leveraged to create a model based on the most natural movements of the foot. The final shoe design features a FORGEDMESH upper, which is made from a single, seamless piece of material in order to prevent rubbing and blistering. The performance sneakers also boast a BOUNCE midsole made from elastic EVA foam, which is known to provide extra cushioned support and as its name suggests, bounce. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 83% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Cushioned Performance Sneakers:** Disruptive innovation opportunity: Explore new materials and technology to enhance comfort and support in performance footwear. - **ARAMIS Digital Image Correlation System:** Disruptive innovation opportunity: Apply advanced imaging technology to improve the design and fit of various products, not limited to footwear. - **FORGEDMESH Upper:** Disruptive innovation opportunity: Develop seamless and friction-free material techniques to prevent discomfort and enhance performance in apparel and accessories. ### Where This Applies - **Athletic Footwear:** Disruptive innovation opportunity: Integrate innovative materials and construction methods to create high-performance athletic shoes that prioritize comfort and support. - **Sports Technology:** Disruptive innovation opportunity: Utilize advanced imaging systems, like ARAMIS, to enhance product design and performance in various sports equipment. - **Apparel Manufacturing:** Disruptive innovation opportunity: Explore seamless and frictionless material techniques, such as FORGEDMESH, to improve the comfort and performance of apparel products. ## Related on Trend Hunter - [Sponge-Like Shoes](https://www.trendhunter.com/trends/adidas-zponge.md) - [Responsive Marathon-Ready Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike.md) - [Dynamic Sole Unit Sneakers](https://www.trendhunter.com/trends/zponge.md) - [Pillowy Performance Sneakers](https://www.trendhunter.com/trends/on-cloudnova-2.md) - [Ultra-Plump Sleek Running Shoes](https://www.trendhunter.com/trends/aruku.md) - [Bulbous Collaboration Sneakers](https://www.trendhunter.com/trends/adidas-x-avavav-moonrubber-megaride.md) - [Redesigned Flagship Running Shoes](https://www.trendhunter.com/trends/adidas-ultraboost-5x.md) - [Premium Foam Running Shoes](https://www.trendhunter.com/trends/reebok-floatzig-1.md) - [Ultra-Cushioned Performance Sneakers](https://www.trendhunter.com/trends/cloudeclipse.md)