# High-Altitude Internet Collectives Alphabet's Loon Recently Partnered with the HAPS Alliance By Daniel Johnson | Published 2020-02-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/alphabets-loon References: [engadget](https://www.engadget.com/2020/02/22/alphabet-loon-haps-alliance/) & [hapsalliance.org](https://hapsalliance.org/#press) Alphabet's loon recently partnered with a number of different organizations in the HAPS Alliance group, that advocate for internet access through aircraft in the stratosphere. Some of the organizations that are already involved in the alliance include [Deutsche Telekom](https://www.trendhunter.com/trends/aipowered-cooking-app), Soft Bank, Bharti Airtel, [China Telecom](https://www.trendhunter.com/trends/china-airlines1) and more. The partnership will look to provide the first-ever [high-altitude internet](https://www.trendhunter.com/trends/boeing-7878-aircraft) to consumers. The organizations, including the Alphabet’s loon, will look to convince governments to develop internet systems that rely on high altitude aircraft. However, these systems will be able to meet industry standards. The collective will also look to create a unified and, “compelling message,” that can promote the idea in the public. Image Credit: Alastair Westgarth/Loon, Medium ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 21% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Key Themes Behind This Trend - **High-altitude Internet:** Disruptive innovation opportunity: Develop new technologies and infrastructure to provide high-altitude internet access to consumers. - **Aircraft-based Connectivity:** Disruptive innovation opportunity: Explore partnerships and investments in aircraft-based connectivity solutions for widespread internet access. - **Unified Promotional Campaign:** Disruptive innovation opportunity: Collaborate with industry stakeholders to create a compelling message and promote the adoption of high-altitude internet systems. ### Where This Applies - **Telecommunications:** Disruptive innovation opportunity: Telecommunications companies can invest in and develop high-altitude internet infrastructure to expand their service offerings. - **Aviation:** Disruptive innovation opportunity: Aviation industry players can explore partnerships to provide aircraft-based connectivity solutions, revolutionizing in-flight internet services. - **Government:** Disruptive innovation opportunity: Governments can be persuaded to develop policies and regulations that support the adoption of high-altitude internet systems, enabling widespread connectivity. ## Related on Trend Hunter - [Satellite-Powered Telecom Partnerships](https://www.trendhunter.com/trends/tmobile-and-spacex.md) - [Eco-Friendly Stratospheric Aircrafts](https://www.trendhunter.com/trends/sceye-haps.md) - [Complimentary Airplane WiFi Partnerships](https://www.trendhunter.com/trends/british-airways-and-starlink.md) - [Internet Service-Enhanced In-Flight Experiences](https://www.trendhunter.com/trends/inflight-experiences.md) - [Satellite-Powered Telecom Services](https://www.trendhunter.com/trends/tmobile-tsatellite.md) - [Satellite Connectivity Programs](https://www.trendhunter.com/trends/spacex-directtocell-program.md) - [Satellite Internet Expansions](https://www.trendhunter.com/trends/spacex.md) - [Internet-Supporting Space Terminals](https://www.trendhunter.com/trends/amazon-2.md) - [AI Travel Innovation Partnerships](https://www.trendhunter.com/trends/amadeus-google.md)