# Colorful Customizable Lamps This Collection of "Alphabeta" Lamps Comes in Several Combinations By David Ingram | Published 2015-09-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/alphabeta References: [selectism](http://www.selectism.com/2015/09/15/colorful-customizable-alphabeta-lamps-by-hem/) & [hem](http://hem.com/en/alphabeta/?ref=br.191.promo4.1) Venetian designer Luca Nichetto teamed together with online design shop Hem to create the 'Alphabeta' line of [customizable lamps](https://www.trendhunter.com/trends/keops). These easy-to-assemble lamps come in eight different lamp shade shapes, each with a specific color. When considering that that the collection offers 24 different shapes in total, the lamps are therefore available in 10 billion different combinations -- top and bottom shades that are combined with four different bulb holding pendants. It is for this reason that Nichetto and Hem are boldly calling the 'Alphabeta' the world's first online customizable lamp. The pendants also allow for [bi-directional lighting](https://www.trendhunter.com/trends/luno-lamp) both above and below the lamp. Finally, the lamp shades are made from [hand-spun steel](https://www.trendhunter.com/trends/bottega-veneta-x-flos), crafted in Venice for a smooth top-quality finished product. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 86% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Customizable Home Lighting:** Nichetto and Hem's 'Alphabeta' line of customizable lamps opens up a new market for home lighting that can be tailored to the end-user's needs. - **Online Configurable Designs:** Configurable lamps like the 'Alphabeta' represent a shift towards user-centric design by allowing the end-user to create the product to their own specifications. - **Modular Lighting Units:** Modular lighting units like the 'Alphabeta' provide a cost-effective and flexible solution to lighting design in residential and commercial spaces. ### Industries Being Reshaped - **Interior Design:** Companies that offer customizable configurable lamps can differentiate themselves in the furniture and home decor markets. - **Online Retail:** Online retailers in the lighting industry can benefit from offering configurable lamps, which provides customers a sense of agency in the buying process. - **Lighting Manufacturing:** Companies that design and produce modular lighting systems have an opportunity to take advantage of the flexibility and customization that they offer. ## Related on Trend Hunter - [Unconventional Modular Lighting](https://www.trendhunter.com/trends/luna-kaleido-series.md) - [Colorful Geometric Desk Lamps](https://www.trendhunter.com/trends/spot-on-desk.md) - [Sculptural Metal Lighting](https://www.trendhunter.com/trends/polyshape.md) - [Infinitely Expandable Light Fixtures](https://www.trendhunter.com/trends/cube-one-table-lamp.md) - [Customizable Industrial Lamp Designs](https://www.trendhunter.com/trends/pi-modular-lamp.md) - [Artistic Statement Lamp Designs](https://www.trendhunter.com/trends/toto.md) - [Customizable Hexagonal Desk Lights](https://www.trendhunter.com/trends/cololight-plus-hexagon-light-kit.md) - [Compact Elaborate LED Smart-Lamps](https://www.trendhunter.com/trends/cup-lamp.md) - [Customizable Minimal Lamps](https://www.trendhunter.com/trends/the-delta-lamp.md)