# Updated Collegiate Blankets Byredo Launches the 'Alphabeta Blanket' in Four Collegiate Colorways By Kanesa D | Published 2023-03-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/alphabeta-blanket-1 References: [hypebeast](https://hypebeast.com/2023/3/byredo-alphabeta-blanket-limited-edition-four-new-colorways-release) & [byredo](https://www.byredo.com/us_en/)  [Byredo](https://www.trendhunter.com/trends/rizon) is introducing four new colorways of the ‘Alphabeta Blanket,’ a playful home product inspired by the letters of the alphabet and [collegiate spirit](https://www.trendhunter.com/trends/yale-university). The Alphabeta Blanket debuted in March to coincide with one of basketball's most famous tournaments. Its distinctive stenciled design arrives in the new ‘Black/Yellow,’ ‘Red/White,’ ‘Blue/White,’ and ‘Orange/White’ iterations with the new launch. The clothing is made from a fabric that is woven to provide maximum comfort and warmth when in use. The blankets are skillfully made with [merino wool and cashmere threads](https://www.trendhunter.com/trends/house-of-voltaire), and the recognizable Byredo "B" patch is presented in a contrasting color. The logo is hand-stitched to the blanket from traditional calfskin tanned in Italy from carefully chosen hides. Image Credit: Byredo, [hypebeast](https://hypebeast.com/2023/3/byredo-alphabeta-blanket-limited-edition-four-new-colorways-release), [byredo](https://www.byredo.com/us_en/) ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 33% | Activity: 4% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Collegiate-inspired Home Decor:** Businesses can explore the creation of products with college themes that cater to a growing market of alumni and sports fans. - **Luxury Home Textiles:** Opportunities exist for businesses to create high-end, comfortable textiles for a discerning customer base. - **Customizable Home Accessories:** Businesses can leverage personalization to create unique, one-of-a-kind products that cater to consumers seeking personalization in their home decor. ### Where This Applies - **Home Decor:** Companies operating within the home decor industry could consider incorporating collegiate themes into their products to cater to a growing market of alumni and sports fans. - **Textiles:** Textile companies can explore the creation of high-end materials, such as merino wool and cashmere, to meet the demand for luxury textiles. - **Personalized Products:** Businesses specializing in personalized products and gifts can expand their offerings to include home accessories, leveraging the growing trend of personalization in the home decor market. ## Related on Trend Hunter - [Fashion-Forward Blankets](https://www.trendhunter.com/trends/bold-blanket.md) - [High-Fashion Throw Blankets](https://www.trendhunter.com/trends/erdem-1.md) - [Comfy Lambswool Throw Blankets](https://www.trendhunter.com/trends/lambswool-throw-blankets.md) - [Dynamic Distinct Blanket Collections](https://www.trendhunter.com/trends/caregiver-blankets.md) - [Streetwear-Inspired Cashmere Blankets](https://www.trendhunter.com/trends/kaws-2.md) - [Ultra-Cozy Large Blankets](https://www.trendhunter.com/trends/big-blanket.md) - [Nostalgic Tech-Themed Blankets](https://www.trendhunter.com/trends/apple-macintosh.md) - [Understated Ultra-Soft Blankets](https://www.trendhunter.com/trends/the-blanket.md) - [Ultra-Comfortable Home Blanket](https://www.trendhunter.com/trends/windowpane-blanket.md)