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# Spelling Cushions
Alphabet Pillows are a Soft and Cuddly Means of Communication

By Marissa Liu | Published 2009-10-09 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/alphabet-pillows
References: [materialicious](http://www.materialicious.com/2009/10/alphabet-pillows.html) & [etsy](http://www.etsy.com/view_listing.php?ref=vl_other_1&listing_id=29659026)

These alphabet pillows are made from recycled suit jackets. The cushions can be customized with buttons, pockets and [different materials](https://www.trendhunter.com/trends/pillow-cover). All of the letters are custom made, so font and size could also be adjusted. If you want a not-so-subtle way of telling someone something, spell it out on their [bed or couch](https://www.trendhunter.com/trends/pillo-sofa).

The lower-case alphabet pillows are roughly 10” x 14” inches. Each pillow is $65 plus shipping so if you are intending to use the alphabet pillows to spell out something important, keep it brief.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 42% | Activity: 74% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### What's Driving This Trend

- **Upcycled Home Decor:** There is an opportunity for companies to create more eco-friendly home decor products by repurposing materials like recycled suit jackets.
- **Customizable Soft Goods:** Customers are looking for unique products they can personalize to their taste, so businesses can offer customizable options for pillows and other soft goods.
- **Personalized Messaging:** There is a growing trend of using personalized messaging in home decor, which offers opportunities for businesses to create items that can spell out personalized messages like these alphabet pillows.

### Who This Affects Most

- **Home Decor:** This trend offers opportunities for companies in the home decor industry to create unique products like customizable pillows made from upcycled materials that offer personalized messaging.
- **Eco-friendly Products:** Upcycling materials like recycled suit jackets for these pillows may offer opportunities for companies in the eco-friendly products market to explore more sustainable options.
- **Customized Gift Market:** The customizable nature of these pillows may create opportunities for businesses in the customized gift market to offer personalized gifts that customers can give for special occasions.

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