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# Abstract Biology Medical Packaging
Alpha Project Expresses Human Organs Uniquely on Its Packaging

By Amy Duong | Published 2018-05-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/alpha-project
References: [packagingoftheworld](https://www.packagingoftheworld.com/2017/10/alpha-project.html) & [contentformcontext](http://www.contentformcontext.com/Alpha-Project)

Korean label CheongKwanJang created a [functional health brand](https://www.trendhunter.com/trends/functional-health-shot) entitled 'Alpha Project' and tapped ContentFormContext to help design the packaging visuals. Alpha Project introduced lines for stomach support, oral support, liver support, blood circulation support, joint support and intestinal support—all of which are formulated with high-quality ingredients including plant-based omega-3 and natural vitamin supplements. CheongKwanJang looked to ContentFormContext to create [abstract visuals that resemble biological organs](https://www.trendhunter.com/trends/living-systems) to adorn the packaging.

The design label aimed to deliver something that was intuitive, easy and simple when creating the biological icons. In total, there are seven visuals created to decorate the [color-coordinated supplement bottles](https://www.trendhunter.com/trends/sakara-supplements). They are also packaged in colorful boxes that boast the same icon designs.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 89% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Abstract Biological Packaging:** Using abstract visuals that resemble biological organs on packaging can be a disruptive way to connect health supplements with the human body.
- **Functional Health Branding:** Creating functional health brands with lines of supplements for specific support can effectively target consumer needs.
- **Plant-based Supplements:** Formulating supplements with plant-based omega-3 and natural vitamin supplements is a disruptive innovation opportunity for the supplement industry.

### Sectors Adopting This

- **Health Supplements:** Creating visually appealing and targeted supplement lines can disrupt the health supplement industry.
- **Packaging Design:** Using abstract visuals to create unique packaging designs can disrupt the packaging industry.
- **Natural Supplements:** Formulating supplements with natural ingredients can disrupt the supplement industry by targeting consumers who prioritize natural and plant-based products.

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