# Luxury Car Brand Smartphones The Lamborghini 'ALPHA ONE' Smartphone Will Launch in Russia By Michael Hemsworth | Published 2017-05-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/alpha-one References: [geeky-gadgets](http://www.geeky-gadgets.com/lamborghini-alpha-one-smartphone-costs-2k-16-05-2017/) The [Lamborghini](https://www.trendhunter.com/trends/razer-blade-16-x-automobili-lamborghini-edition) 'ALPHA ONE' smartphone is the latest creation from the brand that doesn't pertain to vehicles, but rather targets the electronics market to provide avid fans of the brand a new way to show off their obsession. The [Android smartphone](https://www.trendhunter.com/trends/nothing-phone-3a) sports a 5.5 inch display that features a Quad HD resolution of 2,560 x 1,440 pixels, while the phone sports a [Qualcomm](https://www.trendhunter.com/trends/polestar-phone) Snapdragon 820 processor on the interior. The Lamborghini 'ALPHA ONE' boasts 64GB of internal storage and 4GB of RAM as well as a dual SIM card slot and finally a 3,250mAH battery pack. The smartphone is set to launch in Russia at a rough cost of just over $2,000 and will be headed to China, the UK, South Korea and the United Arab Emirates in time. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 87% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Luxury Smartphone Brands:** The rise of luxury smartphone brands like Lamborghini creates opportunities for other high-end car manufacturers to enter the electronics market. - **Tech-driven Brand Extensions:** Luxury car brands exploring the electronics market with smartphones signifies a trend of tech-driven brand extensions outside of their core products. - **Affordable Luxury for Tech Enthusiasts:** The launch of high-end luxury smartphones at a relatively affordable cost presents a disruptive innovation opportunity for tech enthusiasts who desire premium devices. ### Who This Affects Most - **Automotive:** Luxury car brands expanding into the electronics market with smartphones opens up opportunities for innovation in automotive technology. - **Electronics:** The intersection of luxury car brands and the electronics market presents potential areas for disruptive innovation in smartphone technology. - **Consumer Electronics:** The emerging market of luxury car brand smartphones creates new opportunities for disruption and innovation within the consumer electronics industry. ## Related on Trend Hunter - [Opulent Alligator Leather Smartphones](https://www.trendhunter.com/trends/vertu-agent-q.md) - [Elegant EV Brand Smartphones](https://www.trendhunter.com/trends/polestar-phone.md) - [Celebratory Supercar Smartphone Cases](https://www.trendhunter.com/trends/automobili-lamborghini-x-casetify-collection.md) - [Electric Vehicle Component Smartphones](https://www.trendhunter.com/trends/caviar-iphone-13-pro-electro.md) - [Collaboration Sports Car Laptops](https://www.trendhunter.com/trends/razer-blade-16-x-automobili-lamborghini-edition.md) - [Precision Photography Brand Smartphones](https://www.trendhunter.com/trends/leica-leitz-phone-2.md) - [Luxe Vehicle-Branded PC Cases](https://www.trendhunter.com/trends/o11d-evo-rgb-automobili.md) - [Collaboration Automotive Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-s23-ultra-bmw-m-edition.md) - [Demure Specialty Smartphone Models](https://www.trendhunter.com/trends/huawei-mate-60-rs-ultimate-design.md)