# Exclusive Travel-Inspired Photo Collectives Sony's Alpha Imaging Collective Spotlights Photography By Ell Smith | Published 2018-08-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/alpha-imaging-collective References: [alphauniverse](https://alphauniverse.com/alpha-collective/) In an effort to spotlight the photographers that are doing amazing things with [Sony](https://www.trendhunter.com/trends/alpha-a7-iv) equipment, the technology brand developed an online community dubbed the Sony Alpha Imaging Collective. This global community exists online and connects different artists who are excelling in their field. In addition to spotlighting the "[next generation" of photographers](https://www.trendhunter.com/trends/canadas-next-top-creators), this exclusive club aims "to capture and create content that inspires others to share their love for travel, adventure and above all else, the art of photography." While an elite few members can become brand ambassadors, everyone is welcome to follow and become inspired by the journey. Content that spotlights these different photographers is shared on the brand's channels, creating a space for photography and travel enthusiasts to connect, share stories and most importantly, find inspiration. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 18% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Alpha Imaging Collective:** Sony's online community that highlights photographers using Sony equipment - **Travel-inspired Photo Collectives:** Exclusive photography groups focused on travel and adventure - **Brand Ambassador Programs:** Creating opportunities for members to represent the brand and its products ### Sectors Adopting This - **Photography:** Brands can develop online communities to highlight photographers using their products - **Travel:** Companies can tie-in photography experiences to create memorable travel opportunities for customers - **Tech:** Creating platforms to bring together like-minded users can increase engagement and loyalty ## Related on Trend Hunter - [Content Creator-Inspired Cameras](https://www.trendhunter.com/trends/never-break-your-flow.md) - [Brand Photography Marketplaces](https://www.trendhunter.com/trends/vsco.md) - [Educational Hair Stylist Collectives](https://www.trendhunter.com/trends/stylist-collective.md) - [Influencer-Focused Compact Cameras](https://www.trendhunter.com/trends/influencerfocused-compact-camera.md) - [AI-Powered Mirrorless Cameras](https://www.trendhunter.com/trends/fullframe-camera.md) - [Image Sensor-Upgrade Smartphones](https://www.trendhunter.com/trends/xperia-1-v.md) - [Youth-Focused Social Campaigns](https://www.trendhunter.com/trends/claires-2.md) - [Collaborative Artistic Projects](https://www.trendhunter.com/trends/creator-odyssey.md) - [Photography-Centric Smartphones](https://www.trendhunter.com/trends/ax-phone.md)