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# Versatile Norwegian Cheeses
Trader Joe’s Alpeost Cheese is a Sweet, Floral, and Fruity Cheese

By Katherine Pendrill | Published 2021-04-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/alpeost-cheese
References: [traderjoes](https://www.traderjoes.com/digin/post/alpeost-cheese)

[Trader Joe's](https://www.trendhunter.com/trends/italian-lagorai-semisoft-cheese) is helping you round out your favorite cheese plate or charcuterie board with its new Alpeost Cheese.

In the green pastures of Romsdalen, Norway, there's a series of dairy farms that produce an incredible cheese from rich cow’s milk. This cheese is called Alpeost, and it's a full-bodied, delectably aromatic cow’s milk cheese. The cheese gets its distinct creamy texture and fruity flavor from a months-long aging process. More specifically, a six-to-nine-month maturation period produces a sweet, floral aroma and makes Trader Joe’s Alpeost Cheese a super versatile addition to any cheese plate – especially when paired with sweet elements like apples or pears. Trader Joe's also notes that the cheese "melts like a dream on hot sandwiches or in dishes like Welsh rarebit."

Image Credit: Trader Joe's

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 80% | Activity: 99% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Artisanal Cheese:** The demand for unique and high-quality cheeses, like Norwegian Alpeost, presents an opportunity for artisanal cheese makers to offer their own takes on classic varieties.
- **Cheese Pairing:** As consumers seek to create indulgent cheese plates and charcuterie boards, there is a growing opportunity for food bloggers and influencers to share their knowledge and expertise on cheese pairing suggestions and recipes.
- **Sustainable Dairy Practices:** As concern grows around the environmental impact of dairy farming, there is a disruptive innovation opportunity for companies to create more sustainable dairy practices and highlight the environmental benefits of their products, like the Norwegian dairy farms producing Alpeost cheese.

### Who This Affects Most

- **Artisanal Food:** The artisanal food industry can leverage the trend of high-quality and unique cheeses, like Norwegian Alpeost, to offer a wider range of cheeses with distinct flavors and textures.
- **Food Blogging:** Food bloggers and influencers can capitalize on the trend of cheese pairing by creating content that shares pairing suggestions, recipes, and innovative ways to use and enjoy cheeses like Alpeost.
- **Sustainable Agriculture:** The dairy industry can use sustainable farming techniques and highlight the environmental benefits of their products, such as the Norwegian cheese farms producing Alpeost, to appeal to eco-conscious consumers and differentiate themselves in the market.

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