# Japanese Cartoon-Covered Apparel ALOYE Teamed Up with Doraemon for an Exclusive BEAMS T Collection By Riley von Niessen | Published 2017-04-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aloye References: [hypebeast](https://hypebeast.com/2017/4/aloye-doraemon-beams-t-capsule-collection) & [aloye.jp](http://aloye.jp/) ALOYE, a Tokyo-based fashion brand that's headed by three graphic designers, recently collaborated with Doraemon, a popular Japanese manga series that's illustrated by Fujiko F. Fujio, for a capsule collection. Included in the series are a number of t-shirts, all of which feature bold graphic prints that were inspired by the manga series. On one tee, the main character, also called Doraemon, decorates one side, while a minimalist pinstripe pattern takes over the other side. Other tees feature the robotic cat character a little more subtly, as they make use of black and white color palettes, as well as more abstract designs. The ALOYE and Doraemon capsule collections are available at Japanese BEAMS T locations and at ALOYE's pop-up shop. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 81% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Character-branded Apparel:** Collaborating with popular manga/anime series can lead to a unique capsule collection of character-branded apparel. - **Graphic Print T-shirts:** Bold graphic prints on t-shirts that incorporate nostalgic or popular characters can generate buzz for the brand. - **Minimalist Design:** A minimalist design can be used to balance a bold graphic print or character, and create a more versatile apparel product. ### Sectors Adopting This - **Fashion:** Collaborating with popular manga/anime series can give a unique touch to clothing brands and evoke nostalgia for fans. - **Entertainment:** Bringing popular characters to fashion can increase brand awareness and promote intellectual properties in a new way. - **Retail:** Exclusive collections at pop-up shops or retail locations can drive foot traffic and help maintain a loyal customer base. ## Related on Trend Hunter - [Character Apparel Capsule](https://www.trendhunter.com/trends/doraemon-x-new-era.md) - [Nostalgic Cartoon Streetwear](https://www.trendhunter.com/trends/doraemon-fall.md) - [Space Anime-Themed Apparel](https://www.trendhunter.com/trends/albino-and-preto-1.md) - [Anime-Inspired Retro Apparel](https://www.trendhunter.com/trends/onitsuka-tiger-1.md) - [Animated Character-Themed Collections](https://www.trendhunter.com/trends/astro-boy-1.md) - [Anime-Centric Graphic Shirts](https://www.trendhunter.com/trends/beams-4.md) - [Character Graphic Collaborative Apparel](https://www.trendhunter.com/trends/hello-kitty-capsule-2.md) - [Anime-Inspired Minimal Streetwear](https://www.trendhunter.com/trends/daima-ut.md) - [Graphic Anime-Themed Shirts](https://www.trendhunter.com/trends/uniqlo-10.md)