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# Minimalist World Cup Menswear
The Aloye x Wong Wong Brasil Capsule Collection Celebrates Soccer

By Jana Pijak | Published 2014-05-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/aloye-x-wong-wong
References: [fuckingyoung.es](http://fuckingyoung.es/aloye-x-wong-wong-brasil-capsule-collection/) & [aloye.jp](http://aloye.jp/)

In anticipation of the coming world cup tournament, the Aloye x Wong Wong “Brasil” capsule collection celebrates the iconic soccer event in a way that is both [minimalist and understated](https://www.trendhunter.com/trends/nike-x-sacai).

ALOYE have collaborated with WONG WONG for an exclusive line of World Cup themed t-shirts that represent winning counties from the past eight tournaments. Taking inspiration from the countries' international team jerseys, the Aloye x Wong Wong “Brasil” capsule collection simplifies the uniforms of Argentina, Brazil, England, France, Germany, Italy, Spain and Uruguay.

Embroidered stars are showcased above each t-shirt pocket, signifying the number of titles each nation has won. In addition to past World Cup winners, the 10 piece t-shirt line also includes shirts for Japan, the home country of
ALOYE and USA, the home nation of WONG WONG.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 63% | Activity: 60% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Why This Trend Is Growing

- **Minimalist World Cup Fashion:** Opportunity for brands to create simplistic and sophisticated World Cup-themed apparel for fans and enthusiasts.
- **Celebrating Soccer History:** Innovative capsule collections that commemorate past World Cup winners and countries can be designed.
- **Embroidery as a Design Element:** Embroidered elements like stars can be incorporated into design to reflect the history and achievements of teams and countries.

### Industries Being Reshaped

- **Fashion Industry:** Fashion brands can create simple yet stylish World Cup-themed collections for soccer enthusiasts.
- **Sports Apparel Industry:** Opportunity for companies to create innovative collections that celebrate the history and achievements of countries and teams.
- **Embroidery Industry:** Embroidery businesses can work with apparel companies to create unique designs that incorporate embroidered elements like stars to commemorate sports achievements.

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