# Eclectically Gritty Editorials The Aloof DEW Magazine Photo Shoot Features Daring Wardrobe Selects By Jana Pijak | Published 2012-05-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/aloof-dew-magazine References: [designscene.net](http://www.designscene.net/2012/05/aloof-hilarius-jason-dew.html) The 'Aloof' DEW Magazine editorial graces the pages of the publication's Summer 2012 #5 issue, entitled [Cinematic](https://www.trendhunter.com/trends/alessandro-micheles). This striking fashion spread stars model Maddy Hamilton who is a vision in a number of daring wardrobe selects. From glamorous frocks and elegant silhouettes to bedazzled beauty looks, the model is ready to turn heads on the street. Maddy sports pin-straight platinum tresses and bold makeup looks by artist Krystel Perfecta. Outfitted by stylist Farah Adisti, the model plays the role of big city fashionista while putting magnificent metallics, bright tones and [avant-garde accessories](https://www.trendhunter.com/trends/hm-x-glenn-martens) on display. Photographer Hilarius Jason lenses Maddy capturing her couture-clad wardrobe as she poses amongst a [gritty urban setting](https://www.trendhunter.com/trends/knys-fall-2025). The 'Aloof' DEW Magazine portrait series presents fashion lovers with urban ensembles that set sail for the upcoming season. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 66% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Urban Fashion:** There is a disruptive innovation opportunity in creating sustainable and eco-friendly urban fashion. - **Avant-garde Accessories:** Creating customizable and 3D-printed avant-garde accessories could be a disruptive innovation in the fashion industry. - **Cinematic Fashion Spreads:** Using virtual reality technology to create immersive cinematic fashion spreads could revolutionize the magazine industry. ### Who This Affects Most - **Fashion:** The fashion industry has the potential for disruptive innovation in sustainable materials and production techniques. - **Beauty:** Developing innovative and cruelty-free beauty products has the potential to disrupt the traditional beauty industry. - **Virtual Reality:** Virtual reality technology has disruptive potential in industries such as fashion, entertainment, and marketing. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Festive Lifestyle Streetwear Capsules](https://www.trendhunter.com/trends/autonomy-collection-3.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)