# Goddess Bottle Branding The Aloja Wine Packaging Evokes the Tenderness of Strong Women By Jason Soy | Published 2011-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aloja References: [lovelypackage](http://lovelypackage.com/aloja/) & [atipus](http://www.atipus.com/) The packaging for a product can make or break a purchasing deal, but I find it hard to believe anyone would run the other way after seeing the [packaging for Aloja wine](https://www.trendhunter.com/trends/zacapa-rum). With its sleek, gleaming white boxes and magnificent [women illustrations](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle), the packaging is the great work of Atipus, the team behind the packaging. Aloja is named after the sea goddess, who the manufacturers feel perfectly reflects the wine's message and flavor profile. I'm most impressed with the illustration of Aloja on the box, since her flowing hair and pale skin really catches buyers' eyes. **Implications** - Consumers respond well to packaging with fine art because they feel this adds value to a product. Corporations may utilize illustrations in their [product packaging to entice consumers](https://www.trendhunter.com/trends/86-tattoo-limited-edition) into buying their wares. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 48% | Activity: 8% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Fine Art Packaging:** Utilizing fine art illustrations in product packaging to add value and appeal to consumers. - **Goddess-based Branding:** Naming and incorporating mythical goddesses in branding to convey a strong and unique message. - **Eye-catching Packaging Design:** Creating packaging that features captivating visuals to attract consumers and stand out on store shelves. ### Industries Being Reshaped - **Wine and Spirits:** The wine industry can explore incorporating art-inspired packaging to enhance the perceived value and attractiveness of their products. - **Cosmetics and Beauty:** Beauty brands can leverage goddess-based branding to align with themes of strength and empower consumers. - **Consumer Goods:** Companies in various consumer goods industries can benefit from eye-catching packaging designs that differentiate their products and attract customers' attention. ## Related on Trend Hunter - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md)