# Chic Shaggy Captures This Aloisio Brito is Series is Furry and Fabulous By Josh Triantafilou | Published 2012-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aloisio-brito References: [fashionserved](http://www.fashionserved.com/gallery/Ambiguous-Rules/3630689) & [aloisiobrito](http://www.aloisiobrito.com/) 'Ambiguous Rules' is a recent series by Porto, Portugal-based [fashion photographer](https://www.trendhunter.com/trends/winter-2025-campaign) Aloisio Brito for the Pedro Pedro Autumn Winter 2012 Collection. It stars model Luana adorned in shaggy outfits courtesy of Nelson Vieira. Luana's hair was tousled in a full-body, draping style by Juliana Lamares. Makup artist Tinoca applied a light but effective touch, beautifully complementing each outfit. The key feature of these looks is the [fur -- or faux-fur -- pieces](https://www.trendhunter.com/trends/doodle-fur). From hats to frocks, Nelson Vieira's styling and Pedro Pedro's clothing is both [shaggy and chic](https://www.trendhunter.com/trends/boucl-alpaca-dropped-shoulder-aviator-jacket). The setting is worth touching on as well. Aloisio Brito captures Luana posing atop a sun-drenched roof in a city or area of city dominated by low-rise buildings, allowing each shot to capture sweeping swaths of light blue sky. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 41% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Shaggy Fashion:** Opportunity for designers to create innovative shaggy outfits using faux-fur materials. - **Rooftop Photography:** Potential for photographers to explore creative shoots on sun-drenched rooftop locations. - **Ambiguous Style:** Market for fashion that blurs traditional gender norms, allowing for more inclusive and diverse fashion choices. ### Who This Affects Most - **Fashion Design:** Innovation in shaggy fashion can disrupt the traditional fashion industry with unique and unconventional designs. - **Photography:** Exploring rooftop photography can offer photographers unique perspectives and create a new niche market. - **Gender-inclusive Fashion:** Disruptive innovation opportunity to challenge conventional fashion norms and cater to a more diverse, inclusive customer base. ## Related on Trend Hunter - [Hyper-Realistic Faux Fur Collections](https://www.trendhunter.com/trends/ducies-fw25-collection.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [70s-Inspired Plush Shag Rags](https://www.trendhunter.com/trends/petra-rug-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Reimagined Furniture Series](https://www.trendhunter.com/trends/yves-salomon.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [High-Fashion Haircare Lines](https://www.trendhunter.com/trends/zara-hair-1.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Brazilian Craft-Inspired Handmade Fashion](https://www.trendhunter.com/trends/vero-25.md)