# Dessert-Like Plant Protein Snacks Aloha Plant-Based Protein Bars Come in Two New Flavors at Target By Michael Hemsworth | Published 2024-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aloha-plantbased-protein-bars References: [snackandbakery](https://www.snackandbakery.com/articles/112277-aloha-launches-two-flavors-at-target-stores) & [aloha](https://aloha.com/collections/protein-bars?srsltid=AfmBOoo-bVO97VqjAGAWOhKbFUx5etWQsEUItDfpfcgfCf_aj7Pqq0vV)  The [Aloha](https://www.trendhunter.com/trends/aloha1) plant-based protein bars are making their debut in two new flavors at [Target](https://www.trendhunter.com/trends/catalina-crunch-protein-granola) as part of the brand's continued commitment to expanding its partnership with the retailer. The snack bars come in the new Chocolate Chip Cookie Dough and Peanut Butter Cup flavors, which are both arriving in five-pack boxes that can be found at nearly 600 Target locations now across the US. The snack bars each contain 14-grams of protein, five-grams of sugar and have a [USDA](https://www.trendhunter.com/trends/aloha-chocolate-caramel-pecan) Certified Organic recipe that is also soy-free, dairy-free, gluten-free and free from artificial additives. CEO Brad Charron spoke on the new Aloha plant-based protein bars arriving at Target saying, "We're thrilled to partner with Target, a legendary and trusted retailer, to bring our award-winning bars to its guests across the nation. This moment is just another major tipping point for our brand and a testament to the explosive growth fueled by consumers' validation of Aloha’s commitment to making better-for-you, delicious food accessible to the masses. Target is a perfect, like-minded partner as we continue our mission to offer nutritious, sustainably sourced products that consumers can feel holistically good about." Image Credit: Aloha ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 54% | Activity: 65% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Protein Innovations:** Emerging flavors and formulations in plant-based protein snacks are revolutionizing the market for consumers seeking healthier, sustainable options. - **Dessert-like Health Foods:** The trend of dessert-inspired health foods is blurring the line between indulgence and nutrition, attracting consumers looking for a guilt-free treat. - **Convenience Store Health Products:** Health-conscious consumers increasingly demand nutritious snacks in mainstream retail locations, enhancing access and convenience for on-the-go meals. ### Sectors Adopting This - **Plant-based Food Industry:** The plant-based food industry is rapidly expanding with innovative, delicious alternatives to traditional animal-based products, fulfilling growing consumer demand. - **Retail Grocery:** Retail grocery stores are diversifying their product offerings, incorporating more health-focused, sustainably sourced options to cater to modern consumers. - **Health and Wellness:** The health and wellness industry is significantly influenced by the introduction of nutritious and convenient snack options that promote a balanced lifestyle. ## Related on Trend Hunter - [Pumpkin Seed Protein Bars](https://www.trendhunter.com/trends/aloha1.md) - [Nutrition-Minded Cookie Snack Bars](https://www.trendhunter.com/trends/aloha-oatmeal-chocolate-chip-bar.md) - [Plant-Based Dessert Protein Bars](https://www.trendhunter.com/trends/aloha-chocolate-caramel-pecan.md) - [Sandwich Cookie-Inspired Protein Bars](https://www.trendhunter.com/trends/aloha-cookies-and-creme-bar.md) - [Organic Strawberry Protein Bars](https://www.trendhunter.com/trends/strawberry-protein-bar.md) - [Fall-Themed Protein Bar Ranges](https://www.trendhunter.com/trends/aloha-protein-bar-flavors.md) - [Cherry Chocolate Protein Bars](https://www.trendhunter.com/trends/aloha-chocolate-cherry.md) - [Fruity Chocolate Snack Bars](https://www.trendhunter.com/trends/raspberry-white-chocolate-bar.md) - [Citrus Dessert Protein Bars](https://www.trendhunter.com/trends/key-lime-protein-bar.md)