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# X-Game Obstacle Virals
Aloha Fixed 290ed Video Features Skaters Jumping Bikes

By Brian G Randles | Published 2010-03-13 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/aloha-fixed-290ed-video
References: [hypebeast](http://hypebeast.com/2010/03/aloha-fixed-290ed-trailer/) & [alohafixed](http://www.alohafixed.com/)

The Aloha Fixed 290ed video featured here shows a collection of boarders and bikers who take their amazing tricks to an assortment of locations. In their [collaboration with De Marco Lab](https://www.trendhunter.com/trends/2025-freeride-world-tour), the riders take some sick spills, but all for the good of the sport. I don't about you, but something about a skateboarder jumping over a BMX bike makes me feel all fuzzy inside.

Be sure to check out other [skateboarding finds](https://www.trendhunter.com/trends/united-through-skateboarding) below.

**Implications** - Viral videos and other online content are quickly replacing commercials and print campaigns as the go-to medium in the advertising world. A mysteriousness surrounds these new communication tools, however, as no one company is sure of how to guarantee the success of a [viral video](https://www.trendhunter.com/trends/viral-pulse). Ultimately, uniqueness in any form is the main driving factor of online sharing.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 23% | Activity: 86% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Key Themes Behind This Trend

- **Extreme Sports Collaborations:** Companies can leverage the popularity of extreme sports by collaborating with athletes to showcase their products and services through viral content.
- **Innovative Obstacle Design:** Obstacle course designers can create more innovative and challenging courses by taking inspiration from the tricks and stunts performed by skateboarders and bikers in viral videos.
- **Alternative Advertising Strategies:** Businesses can explore alternative advertising strategies, such as creating viral videos featuring extreme sports, as a way to reach younger audiences and increase brand awareness.

### Where This Applies

- **Sports Apparel:** Sports apparel brands can partner with extreme sports athletes to create viral content that showcases their products in action.
- **Event Planning:** Event planners can incorporate innovative obstacle designs inspired by extreme sports into their courses to create unique and exciting experiences for participants.
- **Digital Marketing:** Digital marketing agencies can help businesses create and promote viral videos featuring extreme sports as part of their advertising campaigns.

## Related on Trend Hunter

- [Gen Z Skateboarding Campaigns](https://www.trendhunter.com/trends/first-flips.md)
- [Skateboarding-Inspired Ads](https://www.trendhunter.com/trends/always-pushing.md)
- [Skateboard-Brand eBikes](https://www.trendhunter.com/trends/project-bmx.md)
- [Mixed-Reality Skateboarding Apps](https://www.trendhunter.com/trends/skatrix-pro.md)
- [Tech Brand-Backed Films](https://www.trendhunter.com/trends/beyond-the-fantasy.md)
- [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md)
- [Rugged All-Terrain Rollerblades](https://www.trendhunter.com/trends/allterrain-rollerblades.md)
- [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md)
- [Monotrack Bike Designs](https://www.trendhunter.com/trends/monotrack-bike.md)
