# Zero-Calorie Aloe Shots Detoxwater's 'Veralixir' is a Highly Concentrated Aloe Supplement By Laura McQuarrie | Published 2018-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aloe-supplement References: [prnewswire](https://www.prnewswire.com/news-releases/detoxwater-launches-veralixir-300707866.html) & [detoxwater](https://detoxwater.com/) Detoxwater makes a variety of [aloe-infused water products](https://www.trendhunter.com/trends/water-plus-supplements) and it is now introducing a highly concentrated aloe supplement that is said to be beneficial for one's [digestive health](https://www.trendhunter.com/trends/gut-health-booster), the elasticity of skin, nutrient absorption and immune system support. According to Detoxwater CEO and founder Kenneth Park, "creating a pure aloe shot that could exist on its own has been a dream ever since we launched Detoxwater." The new formula is equivalent to drinking three bottles of Detoxwater, yet is a zero-calorie, zero-sugar solution that is incredibly rich in nutrients. Veralixir by Detoxwater is set to be launched at this year's Natural Products Expo East and the [aloe supplement shot](https://www.trendhunter.com/trends/deeply-carrot-ginger-shot) will only be initially available to consumers exclusively via e-commerce retail platforms before it appears through retail partners. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Aloe Supplement Shots:** Opportunity for companies to develop and market highly concentrated aloe supplement shots as a convenient and beneficial health product. - **Zero-calorie Solutions:** Potential for brands to create zero-calorie, zero-sugar solutions that are rich in nutrients and provide health benefits. - **Direct-to-consumer Sales:** Opportunity to leverage e-commerce platforms to exclusively launch new products and generate demand before partnering with retail stores. ### Where This Applies - **Beverage Manufacturing:** Disruptive innovation opportunities for beverage manufacturers to create new aloe-infused products, including highly concentrated supplement shots. - **Health and Wellness:** Industry can explore and promote the benefits of aloe supplements as part of a healthy lifestyle, focusing on digestive health, skin elasticity, nutrient absorption, and immune system support. - **E-commerce:** Opportunity for e-commerce platforms to serve as the primary distribution channel for new health products like aloe supplement shots, offering exclusivity and direct-to-consumer sales. ## Related on Trend Hunter - [Expanded Wellness Shot Offerings](https://www.trendhunter.com/trends/daily-greens-shot.md) - [Ultra-Hydrating Coconut Waters](https://www.trendhunter.com/trends/organic-coconut-water.md) - [Targeted Health Elixirs](https://www.trendhunter.com/trends/health-elixirs.md) - [Aloe-Infused Lemonades](https://www.trendhunter.com/trends/strawberry-lemonade-twist.md) - [Plant-Based Beauty Shots](https://www.trendhunter.com/trends/pressed-beauty-shot.md) - [Detox Lemonade Beverages](https://www.trendhunter.com/trends/detox-lemonade-beverages.md) - [Soothing Aloe Vera Juices](https://www.trendhunter.com/trends/aloe-vera-juices.md) - [Drinkable Wellness Shots](https://www.trendhunter.com/trends/glow-and-calm-shot.md) - [Wellness Juice Shots](https://www.trendhunter.com/trends/vitaminis.md)