# Garbage Truck Toothcare The 'Aloe Mint Dental Floss' Ad Takes Out the Trash By Amelia Roblin | Published 2010-09-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aloe-mint-dental-floss References: [coloribus](http://www.coloribus.com/adsarchive/prints/dental-floss-garbage-truck-13927305/) & [boldogilvy.gr](http://www.boldogilvy.gr/en/bold-ogilvy) The Bold Ogilvy ad agency has worked to develop the 'Aloe Mint Dental Floss' campaign with the tagline, "takes the garbage out of your teeth." The message here promotes 'Aloe Mint Dental Floss' as an effective [industrial oral hygiene custodian](https://www.trendhunter.com/trends/dentalclean-products). Using a clever graphic technique of stretching and flattening service trucks, the concrete mixer, tractor trailer and the [garbage collector](https://www.trendhunter.com/trends/trash-time-out-campaign) have been transformed into a thin tensile shape that could act as a unique type of floss. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 30% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Industrial Hygiene Products:** Innovative industrial-strength dental floss or other oral hygiene products can offer a competitive edge for companies who prioritize employee health and wellness. - **Upcycling Advertising:** Incorporating imagery and ideas related to upcycling and waste management can make unique and thought-provoking campaigns that stand out in the advertising industry. - **Graphic Campaigns:** Bold, graphic campaigns can help companies break through the noise and catch consumer attention, particularly when promoting a unique or innovative product offering. ### Industries Being Reshaped - **Waste Management:** Waste management companies may benefit from offering their own line of industrial-strength oral hygiene products, as a way to promote employee health and wellness during the workday. - **Advertising:** The advertising industry has an opportunity to create unique and impactful campaigns by incorporating upcycling themes and imagery. - **Dental Care:** Dental care companies can expand their offerings to include industrial-strength dental floss and other oral hygiene products, catering to those with jobs that require heavy-duty hygiene solutions. ## Related on Trend Hunter - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Expanding Dental Flosses](https://www.trendhunter.com/trends/expanding-dental-floss.md) - [Joyful Oral Care Brands](https://www.trendhunter.com/trends/cocolab.md) - [Candy-Flavored Dental Floss](https://www.trendhunter.com/trends/candyflavored-dental-floss.md) - [Chocolate Milk-Flavored Flossers](https://www.trendhunter.com/trends/chocolate-milkflavored-flossers.md) - [Scented Dental Flosses](https://www.trendhunter.com/trends/cocofloss.md) - [Fruit-Flavored Dental Flosses](https://www.trendhunter.com/trends/boka-floss.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [High-Quality Oral Hygiene Solutions](https://www.trendhunter.com/trends/dentalclean-products.md)