# Nutty Vegan Granola Cereals The Rollagranola Almond & Pecan Crunch Comes in 400-Gram Packs By Michael Hemsworth | Published 2022-10-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/almond-pecan-crunch References: [conveniencestore](https://www.conveniencestore.co.uk/products/rollagranola-adds-almond-and-pecan-crunch/672757.article) & [rollagranola](https://rollagranola.com)  The Rollagranola Almond & Pecan Crunch cereal is the latest variant being launched by the brand to provide consumers with a vegan-friendly way to fuel up in the morning. The [low-sugar granola](https://www.trendhunter.com/trends/raise-granola) is handcrafted with a base of oats along with the [namesake almond and pecan ingredients](https://www.trendhunter.com/trends/peanut-butter-cookie-granola) to give it a satisfyingly nutty profile. The product is also rated to have a nut content of at least 19% to 44% to make it a satiating option to enjoy in place of other granolas on the market. The Rollagranola Almond & Pecan Crunch cereal is being launched in the UK where consumers can pick it up in 400-gram packs for £4.99. The product is packaged in boxes with a see-through window to show off the ingredients to shoppers prior to purchase. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 20% | Activity: 14% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Vegan-friendly Granola:** The rise of veganism and interest in plant-based diets creates opportunities for brands to launch granola cereal variants that cater to this market. - **Low-sugar Cereals:** Consumers are increasingly interested in alternatives to high-sugar cereals, presenting opportunities for brands to launch cereals with lower sugar content. - **Handcrafted Granola:** The popularity of small-batch, artisanal food products presents opportunities for handcrafted granola brands to differentiate themselves in the market. ### Industries Being Reshaped - **Plant-based Foods:** The plant-based foods industry is growing rapidly, with opportunities for brands to offer vegan-friendly alternatives to traditional products. - **Cereal Manufacturing:** Cereal manufacturers can tap into the demand for low-sugar options by launching new products or reformulating existing ones. - **Artisanal Food Products:** The trend towards artisanal food products presents opportunities for handcrafted granola brands to stand out in the market and attract consumers interested in unique, high-quality options. ## Related on Trend Hunter - [Snack Bar-Inspired Granolas](https://www.trendhunter.com/trends/nkd-granola.md) - [Nutty High-Fiber Breakfast Cereals](https://www.trendhunter.com/trends/weetabix-oatibix-flakes-nutty-crunch.md) - [Nutty Maple-Infused Granolas](https://www.trendhunter.com/trends/maple-pecan-granola.md) - [Versatile Gluten-Free Granolas](https://www.trendhunter.com/trends/lizis-caramelised-almonds-hazelnuts-pecans-granola.md) - [Organic Nutrient-Dense Granolas](https://www.trendhunter.com/trends/kall-organic-granola.md) - [Indulgent Free-From Granolas](https://www.trendhunter.com/trends/just-live-a-little-granola.md) - [Wholesome Kid-Friendly Granolas](https://www.trendhunter.com/trends/little-rollas.md) - [Dessert-Like Protein Granolas](https://www.trendhunter.com/trends/fuel10k-granola.md) - [No-Added-Sugar Breakfast Cereals](https://www.trendhunter.com/trends/holies-cereal.md)