# Prepackaged Almond Milk Drinks The New Starbucks Almond Milk Beverages will Launch in 2018 By Michael Hemsworth | Published 2017-10-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/almond-milk-beverages References: [refinery29](http://www.refinery29.com/2017/10/177772/starbucks-bottled-almondmilk-frappuccinos) & [news.starbucks](https://news.starbucks.com/facts/starbucks-unveils-2018-ready-to-drink-portfolio) Alternative milks like almond are gaining popularity amongst consumers who are looking to avoid dairy for health or diet reasons, so brands are responding with new products like the [Starbucks](https://www.trendhunter.com/trends/non-dairy-coffee-enhancer) Almond Milk Beverages. Set to launch in 2018, the bottled [Frappuccino](https://www.trendhunter.com/trends/younashi-nama-caramel-frappuccino) drinks are set to come in two flavor options including Mocha and [Vanilla](https://www.trendhunter.com/trends/coffee-by-nespresso-for-vertuo), which comes as a suitable replacement for the brand's original dairy-based option. While the drinks are made with almond milk, they are not 100% vegan or dairy-free given the other ingredients that are present in the recipe yet come as a suitable way to steer away from a dairy-heavy drink from the brand. The Starbucks Almond Milk Beverages are set to be available in grocery stores and convenience stores as a different way to enjoy the brands signature coffee. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 41% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Alternative-milk-based Beverages:** There is room for growth in alternative milk-based beverages as consumers seek out plant-based and dairy-free options. - **Prepackaged Beverages:** Prepackaged beverages with alternative milk options offer convenience and accessibility for consumers on-the-go. - **Brand Diversification:** Brands diversifying their product offerings to cater to different dietary needs and preferences can tap into new markets. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can adapt to consumer demand for alternative milk-based beverages to increase revenue. - **Health and Wellness:** The health and wellness industry can promote the benefits of alternative milk-based beverages to consumers seeking healthier options. - **Retail:** Retailers can expand their selection to include alternative milk-based beverages to appeal to a wider consumer base. ## Related on Trend Hunter - [Dairy-Free Coffee Enhancers](https://www.trendhunter.com/trends/non-dairy-coffee-enhancer.md) - [Vegan Milk Initiatives](https://www.trendhunter.com/trends/caulimilk.md) - [Icy Oat Milk Coffees](https://www.trendhunter.com/trends/iced-shaken-hazelnut-oatmilk-espresso.md) - [Grab-and-Go Plant-Based Lattes](https://www.trendhunter.com/trends/califia-farms-singleserve.md) - [Seasonal Coffee Launches](https://www.trendhunter.com/trends/starbucks-8.md) - [Non-Dairy Milk Accessibility Improvements](https://www.trendhunter.com/trends/nondairy-milk.md) - [Dairy-Free Fall Lattes](https://www.trendhunter.com/trends/apple-crisp-oatmilk-macchiato.md) - [Non-Dairy Fall Drinks](https://www.trendhunter.com/trends/iced-apple-crisp.md) - [Coffee Enthusiast Alt Milks](https://www.trendhunter.com/trends/califia-farms-barista-blends.md)