# Natural Almond Makeup Removers This Makeup Remover from S.W. Basics is Made with Almond Oil By Rebecca Byers | Published 2016-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/almond-makeup References: [shopspring](https://www.shopspring.com/brands/427/products/122562) The Makeup Remover from S.W. Basics' innovative organic skincare range is formulated with [almond and olive oils](https://www.trendhunter.com/trends/almond-oil-mayonnaise) as a [gentle solution for sensitive skin](https://www.trendhunter.com/trends/calming-cleansing-balm). The unique product can be used with cotton balls or swabs and interestingly can also be used as a light moisturizer. S.W. Basics' Makeup Remover is packaged in an pharmaceutical-inspired bottle with a twist-cap and features the brand's signature apothecary-style branding. In addition to almond and olive oil, the Makeup Remover is made with a small amount of [jojoba oil](https://www.trendhunter.com/trends/omega-cleansing-balm) and is designed to be non-greasy, as well as extremely gentle. The demand for all-natural and organic skincare solutions as consumers grow concerned about the effects of harsh chemicals on the skin and search for products featuring plant extracts. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 23% | Activity: 30% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **All-natural Skincare:** The demand for all-natural and organic skincare solutions as consumers grow concerned about the effects of harsh chemicals on the skin and search for products featuring plant extracts. - **Organic Makeup Removers:** The rise of organic makeup removers made with natural ingredients like almond and olive oil, providing a gentle yet effective solution for removing makeup without harsh chemicals. - **Multi-purpose Skincare Products:** The development of multi-purpose skincare products like S.W. Basics' Makeup Remover, which can be used as both a makeup remover and a light moisturizer, offering convenience and versatility to consumers. ### Who This Affects Most - **Organic Skincare:** The organic skincare industry, which focuses on creating all-natural skincare products that are safe and effective for consumers looking for non-toxic alternatives. - **Cosmetics:** The cosmetics industry, which can explore the growing demand for organic makeup removers and incorporate natural ingredients into their product offerings. - **Personal Care Products:** The personal care products industry, which can develop multi-purpose skincare products to cater to consumers' desire for convenience and simplicity in their skincare routines. ## Related on Trend Hunter - [Mature Skin-Friendly Makeup Cleansers](https://www.trendhunter.com/trends/mature-skinfriendly.md) - [Gentle Chamomile-Powered Cleansers](https://www.trendhunter.com/trends/camomile-cleanser.md) - [Ultra-Nourishing Organic Cleansing Oil](https://www.trendhunter.com/trends/organic-cleansing-oil.md) - [Impurity Removing Cleansing Balms](https://www.trendhunter.com/trends/john-masters-organics-cleansing-balm.md) - [Clean Cleansing Oils](https://www.trendhunter.com/trends/facial-cleansing-oil.md) - [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md) - [Rice Bran-Powered Cleansing Oils](https://www.trendhunter.com/trends/facial-cleansing-oils.md) - [Melting Balm Cleansers](https://www.trendhunter.com/trends/melting-balm-cleanser.md) - [Gentle Balm-to-Oil Cleansers](https://www.trendhunter.com/trends/calming-cleansing-balm.md)