# DIY Almond Macarons The Almond Joy Macarons from Erica's Sweet Tooth Look Irresistible By Jamie Danielle Munro | Published 2014-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/almond-macarons References: [ericasweettooth](http://www.ericasweettooth.com/2014/05/almond-joy-macaroons.html) The only thing better than regular macarons are almond macarons, which is exactly what Erica's Sweet Tooth has whipped up for her readers. Macarons are definitely a fad right now, with stores popping up all over the place, offering this delicious treat. The problem is they can be a tad expensive, so what better way to satisfy your cravings than by saving some cash and making them yourself? Some of the ingredients for this recipe include [coconut](https://www.trendhunter.com/trends/dulzuras-coconut-snacks), chocolate and of course, macarons. To really elevate the food to another level, Erica's Sweet Tooth also used a special kind of chocolate titled 'Chocoley,' which looks amazing. After drizzling a hefty amount over the top of your almond macarons, you might want to step outside of the house because it will be hard to resist eating the whole batch at once! ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 7% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **DIY Macarons:** Opportunity for consumers to save money and personalize their macarons by making them at home. - **Almond-based Treats:** Growing popularity of almond-flavored desserts and snacks, creating demand for new almond-based products and flavors. - **'chocoley' Chocolate:** Emerging trend of using premium and specialty chocolates like 'Chocoley' to enhance the flavor and presentation of desserts. ### Industries Being Reshaped - **Baking and Pastry:** Opportunity for bakeries and patisseries to offer DIY macaron kits or classes to cater to the growing interest in homemade macarons. - **Snack and Confectionery:** Increasing demand for almond-based treats presents a market opportunity for snack and confectionery companies to develop new products and flavors. - **Gourmet Chocolate:** Gourmet chocolate manufacturers can explore partnerships with dessert blogs and influencers to promote the use of premium chocolates like 'Chocoley' in homemade treats. ## Related on Trend Hunter - [DIY French Macaron Kits](https://www.trendhunter.com/trends/french-macaron-kit.md) - [Chocolatey Coconut Macaroons](https://www.trendhunter.com/trends/double-choc-macaroons.md) - [Macaron-Made Dessert Pops](https://www.trendhunter.com/trends/sugar-cookie-mac-pops.md) - [Heart-Shaped Macaron Cookies](https://www.trendhunter.com/trends/heartshaped-macarons.md) - [Collaborative Spirit-Infused Macarons](https://www.trendhunter.com/trends/macarons-cocktail.md) - [Dog-Friendly Macaron Treats](https://www.trendhunter.com/trends/le-mutt-macarons.md) - [Globally Inspired Plant-Based Macarons](https://www.trendhunter.com/trends/asmore.md) - [Almond Pastry Fragrances](https://www.trendhunter.com/trends/crumb-couture-almond.md) - [Macaron Ice Cream Sandwiches](https://www.trendhunter.com/trends/loriginal-macaron-ice-cream.md)