# Argan Oil Nut Butters Argania Butter's Almond Butter Spreads Contain Argan Oil By Laura McQuarrie | Published 2019-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/almond-butter-spreads References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/13144-exotic-fruits-sea-greens-trending-at-the-winter-fancy-food-show#1) & [arganiabutter](https://arganiabutter.com/products/argan-almond-butter-variety-4-pack) Argania Butter proudly distinguishes itself as "the only brand in the market that uses argan oil in [its] almond butter" spreads. The brand showed off its unique line of [nut butter products](https://www.trendhunter.com/trends/cravers) at the Winter Fancy Food Show, getting consumers familiar with the idea of eating argan oil, which is commonly integrated into hair products. Argan oil offers a range of beauty benefits, helping to hydrate the skin, boost elasticity and diminish the appearance of wrinkles, which makes it an emerging ingredient to watch—especially as many consumers who are invested in self-care are approaching beauty from the inside out by incorporating more enriched food and beverages into their diet. The Argania Butter spreads, which are free from added sugars and artificial flavors are vegan, gluten-free, non-GMO and available in flavors like [Honey](https://www.trendhunter.com/trends/honey-roasted-chestnut-sage), Cinnamon Maple and Coconut. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 58% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Beauty-enhancing Food and Beverages:** Using argan oil in food products for its beauty benefits presents opportunities for disruptive innovation in the food and beverage industry. - **Ingredient Integration:** Finding and using emerging ingredients, such as argan oil, in unique and creative ways presents opportunities for disruptive innovation in the food industry. - **Self-care Nutrition:** The incorporation of enriched food and beverages like argan oil nut butters into a self-care routine presents opportunities for disruptive innovation in the beauty and wellness industry. ### Where This Applies - **Food and Beverage:** The use of argan oil in food products has opportunities for disruptive innovation in the food and beverage industry. - **Beauty and Wellness:** The integration of argan oil in beauty-enhancing food and beverages presents opportunities for disruptive innovation in the beauty and wellness industry. - **Ingredients and Additives:** The search for and utilization of emerging ingredients, such as argan oil, presents opportunities for disruptive innovation in the ingredients and additives industry. ## Related on Trend Hunter - [Oil-Infused Lip Balm Lines](https://www.trendhunter.com/trends/moroccanoil-lip-balm.md) - [Sprinkle-Infused Nut Butters](https://www.trendhunter.com/trends/marzipan-with-sprinkles-nut-butter.md) - [Superfood Nut Butters](https://www.trendhunter.com/trends/superfood-nut-butter.md) - [Better-for-You Hazelnut Spreads](https://www.trendhunter.com/trends/chocolate-hazelnut-spread.md) - [Argan-Infused Haircare](https://www.trendhunter.com/trends/argan-infused-haircare.md) - [Savory-Sweet Almond Butters](https://www.trendhunter.com/trends/unconventionally-flavored-almond-butter.md) - [Elevated Almond Butters](https://www.trendhunter.com/trends/revival-almond-butter-spreads.md) - [Mushroom-Infused Nut Butters](https://www.trendhunter.com/trends/bear-butter.md) - [Argan Oil Infused Skincare](https://www.trendhunter.com/trends/pink-algae-proretinol.md)