# Two-Ingredient Almond Beverages Trader Joe's Simply Almond Beverage Contains Just Almonds & Water By Laura McQuarrie | Published 2019-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/almond-beverage References: [traderjoes](https://www.traderjoes.com/digin/post/simply-almond-beverage) There are a ton of [nut-based milk alternatives](https://www.trendhunter.com/trends/malk-organics-products) on the market and many of them are formulated with stabilizers, fillers and gums—but not [Trader Joe's](https://www.trendhunter.com/trends/organic-nondairy-coconut-beverage) newly launched Simply Almond Beverage. According to the retailer, this product introduces "almond 'milk' the medieval way," as it is made with just two ingredients: almonds and water. Trader Joe's itself notes that it carries a variety of almond-based beverages that contain added flavors, vitamins for enhanced nutrition, plus [emulsifiers and gums to prevent separation](https://www.trendhunter.com/trends/pecan-milk), but this product was specifically created for people who are looking for the purest and simplest option available—without having to resort to making their own homemade almond milk. Notably, the Simply Almond Beverage contains roughly four times more almonds than some of the leading almond beverages on the market. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 38% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Simplicity in Food Ingredients:** There is an opportunity to create more food and beverage products with simple ingredient lists. - **Clean Label Movement:** Food and beverage companies can leverage the growing demand for clean label products by formulating with fewer artificial ingredients and preservatives. - **Nut-based Milk Alternatives:** Developing alternative nut-based beverages with simple ingredients can attract health-conscious consumers. ### Who This Affects Most - **Food and Beverage Manufacturing:** Food and beverage companies can reformulate their products to meet the growing demand for simple, clean label ingredients. - **Agriculture and Farming:** Farmers can explore new varieties of nuts and other plant-based ingredients to supply the growing demand for simple, natural ingredients. - **Retail:** Retailers can optimize their product offerings by featuring and promoting products with simple ingredient lists in their stores. ## Related on Trend Hunter - [Dairy-Free Coconut Milks](https://www.trendhunter.com/trends/organic-nondairy-coconut-beverage.md) - [Three-Ingredient Nut Milks](https://www.trendhunter.com/trends/simple-line.md) - [Organic Rice-Based Beverages](https://www.trendhunter.com/trends/organic-nondairy-rice-beverage.md) - [Organic Soy Milk Beverages](https://www.trendhunter.com/trends/organic-nondairy-soy-beverage.md) - [Low-Ingredient Unsweetened Alt Milks](https://www.trendhunter.com/trends/elmhurst-1925-unsweetened.md) - [Creamy Extra-Nutty Almond Milks](https://www.trendhunter.com/trends/three-trees-almondmilk.md) - [Minimal Ingredient Alt Milks](https://www.trendhunter.com/trends/califia-farms-simple-organic.md) - [Vanilla-Tinged Oat Beverages](https://www.trendhunter.com/trends/nondairy-oat-beverage-unsweetened-vanilla.md) - [Certified Free-From Alt Milks](https://www.trendhunter.com/trends/califia-simple-organic.md)