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# Gender-Biased Washing Machines
The Almighty Laundry is Built Specifically for Men

By Meghan Young | Published 2011-07-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/almighty-laundry
References: [yankodesign](http://www.yankodesign.com/2011/07/28/sexist-washing-machine/)

The Almighty Laundry washing machine concept is quite ingenious. Although some may scoff at the idea of men getting a washer that specifically targets their needs, I think that it would simplify the process of cleaning their clothes without incurring extra expenses such as dry cleaning bills, not to mention any other hiccups along the way.

Designed by Won Suk Lee, the Almighty Laundry washing machine concept essentially utilizes a closet-style rack in the machine that allows the user to hang his work shirts easily and conveniently without the fear of ruining them. It also features separate compartments for the boxer shorts, socks and towels. What is even better is that the user won't even need to iron his shirts after they have been washed.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 36% | Activity: 64% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Gender-specific Products:** Capitalizing on gender-specific needs, there is an opportunity to develop and market products that cater to gender-specific requirements.
- **Clothing Care Simplification:** There is an opportunity to innovate and simplify the clothing care process by designing machines with specified compartments and racks to accommodate different clothing types and needs.
- **Smart Laundry Machines:** The development of smart laundry machines that can detect and cater to specific clothing requirements presents a disruptive innovation opportunity.

### Who This Affects Most

- **Home Appliance:** Home appliance manufacturers can take advantage of the trend towards gender-specific products by designing and marketing products that appeal to these needs.
- **Fashion:** There is an opportunity for the fashion industry to collaborate with home appliance manufacturers to design machines that cater to specific clothing needs, such as delicate fabrics or formal wear.
- **Cleaning Services:** The rise of smart laundry machines could potentially disrupt the cleaning services industry, as consumers may opt to invest in laundry machines that cater to specific needs rather than outsourcing their laundry needs.

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