# Multipurpose Makeup Moisturizers Almay's 'Best Blend Forever' Contains a Built-In Blender By Laura McQuarrie | Published 2017-12-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/almays-best-blend-forever References: [refinery29](http://www.refinery29.com/2017/12/186051/best-drugstore-makeup-skin-products-2018#slide-1) & [almay](http://www.almay.com/products/face/foundation/almay-best-blend-forever-makeup.aspx) Almay's 'Best Blend Forever' is a new drugstore cosmetic product that takes the form of an [all-in-one skincare, makeup and applicator tool](https://www.trendhunter.com/trends/rimmel-multitasker-better-than-filters). The product is hypoallergenic and suitable for those with sensitive skin, available in 12 different shades that range from Ivory to [Mocha](https://www.trendhunter.com/trends/mocha-paisley). The two-in-one makeup and moisturizer product can be used with or without the blender attached, giving consumers more control over their desired end result. On top of providing a nourishing formula enriched with vitamins and botanical ingredients, the product also delivers SPF 40 Broad Spectrum protection and a moisturizing complex that promises to help hydrate the skin for up to eight hours. As its name suggests, the multipurpose Best Blend Forever is being touted as a girl's new best friend. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 37% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multipurpose Makeup Moisturizers:** Almay's 'Best Blend Forever' combines skincare, makeup, and applicator tool for a convenient beauty solution. - **Hypoallergenic Makeup Products:** Almay's 'Best Blend Forever' caters to consumers with sensitive skin, providing a gentle and safe option. - **All-in-one Beauty Products:** Almay's 'Best Blend Forever' offers consumers a multi-functional product that streamlines their beauty routine. ### Sectors Adopting This - **Cosmetics:** Almay's 'Best Blend Forever' introduces a new category of makeup products that combine skincare and makeup functions. - **Beauty and Personal Care:** The incorporation of a built-in blender in Almay's 'Best Blend Forever' opens up opportunities for innovative product designs and enhanced user experience. - **Skincare:** Almay's 'Best Blend Forever' highlights the potential for skincare products to integrate makeup and applicator functions, providing added convenience for consumers. ## Related on Trend Hunter - [Multi-Functional Makeup Products](https://www.trendhunter.com/trends/multifunctional-makeup-product.md) - [Multipurpose Glass-Packaged Moisturizers](https://www.trendhunter.com/trends/olay-super-cream.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md) - [Multi-Benefit Facial Moisturizers](https://www.trendhunter.com/trends/kizen-complete-facial-moisturizer.md) - [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md) - [Serum-Moisturizer Duos](https://www.trendhunter.com/trends/double-duty-by-lazy-skincare.md) - [Blurring Serum Skin Tints](https://www.trendhunter.com/trends/blurring-serum-skin-tint.md) - [Weightless Sunscreen Moisturizers](https://www.trendhunter.com/trends/sunscreen-moisturizer.md) - [Skincare-Inspired Beauty Primers](https://www.trendhunter.com/trends/covergirl-trublend.md)