# Skiing Couture Editorials The Alma Durand Elle France Fashion Story Hits the Slopes By Jana Pijak | Published 2013-01-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/alma-durand-elle-france References: [fashnberry](http://fashnberry.com/editorials/alma-durand-by-steen-sundland-for-elle-france-january-11th-2013/) & [elle.fr](http://www.elle.fr/) The [Alma Durand](https://www.trendhunter.com/trends/womens-lv-ski) Elle France editorial graces the publication's Janurary 2013 issue. Captured by photographer Steen Sundland's lens, this luxe outdoor editorial highlights [high fashion ski wear](https://www.trendhunter.com/trends/balenciaga-skiwear-2025). Alma poses in front of a snowy and mountainous backdrop while sporting the latest in winter-ready designer looks from the likes of Tommy Hillfiger, Stella McCartney, and Celine among a slew of other big names. The model is outfitted by stylist Jeanne Le Bault who dresses her in a warm and color-enriched wardrobe while makeup artist Phophie Mathias and hair stylist Perrine Rougemont give her a natural and fresh faced complementary look. Whether showcasing eye-catching animal print capes or rich [fur coat and footwear accessories](https://www.trendhunter.com/trends/wintry-athletic-apparel), the Alma Durand Elle France editorial redefines classic sophistication and proves one can rock high fashion on the slopes. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 89% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Luxe Outdoor Fashion:** Disruptive innovation opportunity in creating high-end designer ski wear that combines style and functionality. - **Winter-ready Designer Looks:** Disruptive innovation opportunity in developing winter clothing lines that are both trendy and practical for skiing and other outdoor activities. - **Classic Sophistication:** Disruptive innovation opportunity in reinventing traditional winter wear with a modern twist, incorporating luxurious materials and elegant designs. ### Where This Applies - **Fashion Design:** Fashion designers can tap into the growing demand for high-end ski wear that combines fashion and functionality. - **Outdoor Sports:** Outdoor sports brands can capitalize on the trend by creating stylish and durable winter apparel for skiing and other winter activities. - **Beauty and Cosmetics:** Beauty brands can develop makeup and skincare products that are specifically formulated for outdoor winter activities, providing protection and a natural look. ## Related on Trend Hunter - [Alpine Couture Luxe Capsules](https://www.trendhunter.com/trends/lv-ski-2025.md) - [Luxury Alpine Skiwear Collections](https://www.trendhunter.com/trends/rudsak-fw2526-ski-collection.md) - [high-end alpine collections](https://www.trendhunter.com/trends/highend-alpine.md) - [Luxury Womens Ski Collections](https://www.trendhunter.com/trends/womens-lv-ski.md) - [Opulent Cozy Skiwear Capsules](https://www.trendhunter.com/trends/fusalp.md) - [Fashion-Forward Ski Series](https://www.trendhunter.com/trends/ski-collection.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Alpine Luxury Capsules](https://www.trendhunter.com/trends/2026-mens-ski-collection.md) - [Ultra-Chic Luxury Ski Brands](https://www.trendhunter.com/trends/luxury-ski-brand.md)