# Tequila Brand Train Tours Jose Cuervo is Hosting an All-You-Can-Drink Train Experience in Mexico By Katherine Pendrill | Published 2019-02-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/allyoucandrink-train-experience References: [delish](https://www.delish.com/food-news/a26306029/jose-cuervo-all-you-can-drink-train/) & [travelpirates](https://www.travelpirates.com/other/all-you-can-drink-tequila-train-mexico_10257) If tequila is your drink of choice, you'll definitely want to hop aboard Jose Cuervo's new all-you-can-drink train experience. That means you can sit back and enjoy sips of great tequila while you're ferried across Mexico. Jose Cuervo's all-you-can-drink train experience is a train tour that runs round trip from Guadalajara to [Tequila](https://www.trendhunter.com/trends/tequila-don-julio-70), Mexico. All trip packages include an open bar, an [expert tasting](https://www.trendhunter.com/trends/hacienda-patron), a tour of Jose Cuervo's La Rojeña distillery, and a special Mexican cultural show. The tour of La Rojeña is a particular highlight, as it has been producing tequila for more than 250 years, and gives guests an opportunity to see the agave process up close. With prices as low as $111 per person, this [tequila brand train tour](https://www.trendhunter.com/trends/PATRON-Hacienda) is a unique way to see Mexico. Image Credit: *Mundo Cuervo.* ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 77% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **All-you-can-drink Train Tours:** Disruptive innovation opportunity: Create all-you-can-drink train tours for other alcoholic beverages to provide unique experiences for consumers. - **Alcohol Tourism:** Disruptive innovation opportunity: Develop specialized tours and experiences centered around different alcoholic beverages to cater to the growing interest in alcohol tourism. - **Cultural Immersion Tours:** Disruptive innovation opportunity: Design immersive tours that combine cultural experiences, such as food, music, and traditions, to offer tourists a deeper understanding of a particular destination. ### Sectors Adopting This - **Travel and Tourism:** Disruptive innovation opportunity: Integrate unique alcohol experiences into travel and tourism offerings to attract a niche audience and create memorable experiences. - **Alcohol and Beverage:** Disruptive innovation opportunity: Collaborate with alcohol brands to create experiential marketing initiatives that showcase their products and engage consumers on a deeper level. - **Hospitality and Entertainment:** Disruptive innovation opportunity: Develop partnerships with hospitality and entertainment companies to create immersive experiences that combine beverages, entertainment, and cultural elements. ## Related on Trend Hunter - [Virtual Tequila Distilleries](https://www.trendhunter.com/trends/jose-cuervo-1.md) - [Multi-Sensory Tequila Tastings](https://www.trendhunter.com/trends/immersive-tasting-experience.md) - [Effervescent Canned Tequila Cocktails](https://www.trendhunter.com/trends/jose-cuervo-sparkling-cocktails.md) - [Cross-Country Beer Trains](https://www.trendhunter.com/trends/coors-light-chill-train.md) - [Scenic Train Experiences](https://www.trendhunter.com/trends/skunk-train.md) - [Mystery VIP Weekend Experiences](https://www.trendhunter.com/trends/cristalino-nights.md) - [Mexican Artist Tequila Art](https://www.trendhunter.com/trends/gonzalo-lebrija.md) - [Coffee-Infused Tequilas](https://www.trendhunter.com/trends/coffeeinfused-tequila.md) - [Festively Flavored Tequila Cocktails](https://www.trendhunter.com/trends/mistletoe-margarita.md)