# Macho Murses The Ally Capellino Tote Bag Keeps Your Goods at Arm's Reach By Alex Scott | Published 2010-02-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ally-capellino-tote-bag References: [swipelife](http://swipelife.com/2010/02/22/ally-capellino-timothy-stripey/#more-40599) & [scoutthestore.se](http://www.scoutthestore.se/en/art/ally-capellino-timothy-stripey.php) Nowadays it seems more and more men are carrying [shoulder bags](https://www.trendhunter.com/trends/river-suede-shoulder-bag) whether it be for their laptop, or perhaps their evening dress--just kidding. While I think it's good to keep up with the latest fashion, I just can't wrap my head around carrying a man purse. If I was to adorn one, however, it would likely be the Ally Capellino Tote Bag, the least girly one I have seen yet. The Ally Capellino Tote Bag appears very well crafted and features a good variety of blacks and grays--the only colors you're allowed if you're going to carry a man purse. Though it is a stylish bag, I think I'll just stick with [the backpack](https://www.trendhunter.com/trends/matrix-backpack) for now. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 29% | Activity: 61% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Rise of Men's Shoulder Bags:** The increasing popularity of men's shoulder bags presents opportunities for fashion designers to create stylish and functional bags tailored specifically for men. - **Gender-neutral Accessories:** The demand for gender-neutral accessories like the Ally Capellino Tote Bag opens up possibilities for brands to create products that appeal to a wider range of consumers. - **Embracing Fashion Diversity:** The acceptance of men carrying tote bags signals a shift towards embracing fashion diversity, creating opportunities for retailers to cater to this evolving consumer trend. ### Sectors Adopting This - **Fashion Design:** Fashion designers can tap into the trend of men's shoulder bags by designing innovative and stylish bags that cater to the unique needs and preferences of male consumers. - **Accessories:** Brands in the accessories industry can capitalize on the demand for gender-neutral products by creating versatile and inclusive designs that appeal to both men and women. - **Retail:** Retailers can leverage the growing acceptance of men carrying tote bags by offering a diverse range of products and marketing campaigns that promote fashion inclusivity and diversity. ## Related on Trend Hunter - [Sustainably Functional Totes](https://www.trendhunter.com/trends/the-apex-everyday-tote.md) - [Genuine Leather Fashion Bags](https://www.trendhunter.com/trends/carry-bag.md) - [Yoga-Friendly Tote Bags](https://www.trendhunter.com/trends/built-for-athletes-tote-bag.md) - [Versatile Nylon Tote Bags](https://www.trendhunter.com/trends/nylon-tote-bags.md) - [Tubular Supplemental Luggage Bags](https://www.trendhunter.com/trends/jollying-messenger-bag.md) - [Modular Multifunctional Bags](https://www.trendhunter.com/trends/mercurius.md) - [Convertible Utility Totes](https://www.trendhunter.com/trends/subu-x-hpotr.md) - [Celebrity-Coveted Travel Bags](https://www.trendhunter.com/trends/sprayground-offers.md) - [Adaptable Handmade Messenger Bags](https://www.trendhunter.com/trends/roderer-award.md)