# Subtly Branded All-White Collections Diamond Supply Co. and Coca-Cola Launch a Pure White Range By Kalin Ned | Published 2019-01-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/allwhite-collection References: [highsnobiety](https://www.highsnobiety.com/p/diamond-supply-co-coca-cola-collection/) & [diamondsupplyco](https://www.diamondsupplyco.com/collections/diamond-x-coca-cola) The all-white collection by Diamond Supply Co. and [Coca-Cola](https://www.trendhunter.com/trends/cocacola-collection) is sure to heavily appeal to those who embrace minimalism in their everyday wardrobe. The offerings are launched as part of the Fall/Winter 2019 season. The range includes a t-shirt, a skateboarding deck, a hoodie, a denim jacket, pants, and [Nike](https://www.trendhunter.com/trends/nike-and-offwhite) [Air Force 1](https://www.trendhunter.com/trends/air-force-iii) sneakers. In addition to being incredibly stylish, the all-white collection is also very slick in terms of branding. The collaborative capsule boasts "barely-there Diamon Supply Co. and Coke branding." Given the ultra-minimalist color palette, the offerings will integrate themselves effortlessly in the narrative of the contemporary wardrobe. Made available to consumers on January 27th, the Coca-Cola x Diamond Supply Co. collaboration is already sold-out, testifying to the immense popularity of the two brands. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 60% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Minimalist Clothing:** The trend of all-white collections with subtle branding presents an opportunity for designers to explore simple, minimalist clothing options. - **Ultra-minimalist Branding:** There is a growing trend towards ultra-minimalist branding that presents opportunities for companies to create clean and simple branding strategies. - **Collaborative Capsules:** Collaborative capsule collections between well-established brands present an opportunity for companies to increase brand awareness and reach new customers. ### Who This Affects Most - **Fashion:** The all-white trend in fashion and the trend towards minimalist clothing offers opportunities for designers and manufacturers to create sleek and simple garments. - **Branding:** The trend towards ultra-minimalist branding offers opportunities for branding and marketing agencies to develop new strategies for their clients. - **Retail:** Collaborative capsule collections offer new opportunities for retailers to drive traffic to their stores and increase sales by partnering with well-established brands. ## Related on Trend Hunter - [Vibrant Soda-Inspired Footwear](https://www.trendhunter.com/trends/cocacola-collection.md) - [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md) - [Branded Soda Clog Collections](https://www.trendhunter.com/trends/cocacola-x-crocs.md) - [Collaborative Holiday Capsules](https://www.trendhunter.com/trends/social-club-x-cocacola.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [All-White Tonal Holiday Apparel](https://www.trendhunter.com/trends/ibiza-whites.md) - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md) - [Refined Minimalist Sneakers](https://www.trendhunter.com/trends/bape-sta.md)