<!-- canonical: https://www.trendhunter.com/trends/allweather-jacket -->
<!-- robots: noindex -->

# Merino-Made All-Weather Jackets
The Woolly 'NatureDry' Jacket Has a Plastic-Free Construction

By Michael Hemsworth | Published 2020-04-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/allweather-jacket
References: [thegadgetflow](https://thegadgetflow.com/portfolio/all-weather-jacket/) & [kickstarter](https://www.kickstarter.com/projects/woollynaturedry/woolly-merino-naturedry?ref=c1l3yz&utm_source=GadgetFlow&utm_campaign=GadgetFlow)

The Woolly 'NatureDry' all-weather jacket is a natural garment that aims to keep wearers feeling warm, dry and agile when spending extended periods in the wilderness. The jacket is characterized by a 100% plastic-free design that doesn't have any unwanted synthetic components in the mix and is instead crafted with [100% merino wool](https://www.trendhunter.com/trends/proof-72hour-merino-air-tshirt) to make it ideal for wear during activity. The jacket comes in the Outdoor and Urban style options, and boasts a durable design that will repel water without the need for any synthetic or chemical-based treatments on the exterior.

The Woolly 'NatureDry' all-weather jacket comes in three color choices including charcoal, gray and black, and is sure to be favored by those seeking out a natural garment option that doesn't skimp on versatility.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 34% | Activity: 15% | Freshness: 9%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What's Driving This Trend

- **Plastic-free Fashion:** Disruptive innovation opportunity: Create a line of all-natural clothing made with sustainable materials to reduce plastic waste and cater to eco-conscious customers.
- **Activity-specific Apparel:** Disruptive innovation opportunity: Design a range of apparel made with specialized materials that are tailored to specific physical activities, such as hiking, running, and cycling.
- **Chemical-free Water Repellent:** Disruptive innovation opportunity: Develop a chemical-free treatment for clothing that enhances water repellency without harming the environment or posing health risks.

### Who This Affects Most

- **Outdoor Apparel:** Disruptive innovation opportunity: Expand the market of all-natural outdoor apparel by introducing a range of functional and stylish clothing made from eco-friendly, sustainable materials.
- **Merino Wool Production:** Disruptive innovation opportunity: Create sustainable and environmentally friendly methods of producing merino wool to cater to the growing demand for all-natural clothing.
- **Chemical-free Textile Industry:** Disruptive innovation opportunity: Revolutionize the textile industry by developing and implementing chemical-free production methods that reduce waste and create sustainable products.

## Related on Trend Hunter

- [Ethical Merino Wool Clothing](https://www.trendhunter.com/trends/knit-kite-jacket.md)
- [Sustainable Warm Parka Designs](https://www.trendhunter.com/trends/stormshadow-parka.md)
- [All-Weather Travel Jackets](https://www.trendhunter.com/trends/alpargali-jacket.md)
- [Adaptable Stretching Down Jackets](https://www.trendhunter.com/trends/woolrich-bering-down-jacket.md)
- [Wood-Created Progressive Jackets](https://www.trendhunter.com/trends/wooden-jacket.md)
- [Body-Mapped All-Weather Parkas](https://www.trendhunter.com/trends/weatherproof-parka.md)
- [Weather-Resistant Performance Jackets](https://www.trendhunter.com/trends/nano-puff-jacket.md)
- [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md)
- [Circular Winter Jackets](https://www.trendhunter.com/trends/everpuff.md)