# Alluring Sun-Kissed Lookbooks Free People's Valentine’s Day Collection is Seductively Exquis By Farida Helmy | Published 2014-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alluring-sunkissed-lookbooks-free-peoples-valentines-day-collection-is-sedu References: [fashiongonerogue](http://www.fashiongonerogue.com/martha-hunt-poses-free-people-valentines-day-shoot/) & [freepeople](http://www.freepeople.com/at-first-light/) With the big day approaching fast, make sure you get yourself equipped for a sultry night in with Free People's Valentine’s Day collection, which features provocative model Martha Hunt. Channeling sun-kissed lace and lots of intimate seductive details, the Free People Valentine’s Day shoot transfers you to a dreamy stage set for an unforgettable love affair. The lookbook features statement silhouettes and alarmingly simple, yet sexy, lace, satin and cotton pieces (among other exquisite materials). The [racy lingerie](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) and bedroom attire shoot was photographed by David Bellemere with blonde bombshell Hunt posing in steamy positions with lots of passion-inducing looks between her and the sexy male model. So take your pick from these [bras to slips and camisoles](https://www.trendhunter.com/trends/knix-valentines-day-edit), and sizzle on Valentine's Day. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 25% | Activity: 22% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Key Themes Behind This Trend - **Sultry Lingerie Collections:** Opportunity for disruptive innovation in providing provocative and unique lingerie pieces for customers looking to add a bit of excitement to their wardrobe. - **Intimate Photography Shoots:** Opportunity for disruptive innovation in creating intimate and seductive photo shoots for marketing and advertising purposes in the fashion industry. - **Dreamy Stage Sets:** Opportunity for disruptive innovation in designing and creating elaborate and imaginative stage sets for photo shoots and other creative productions. ### Where This Applies - **Fashion Industry:** Fashion designers and companies can take advantage of the growing demand for provocative lingerie pieces and unique photo shoots to target customers who seek intimate and alluring apparel. - **Photography Industry:** Photographers can take advantage of the growing demand for intimate and unique photo shoots in the fashion industry to expand their portfolio and services. - **Marketing and Advertising Industry:** Marketing and advertising agencies can take advantage of the growing demand for creative and provocative content to design and produce impactful campaigns for fashion and related industries. ## Related on Trend Hunter - [Captivating Valetine's Day Dresses](https://www.trendhunter.com/trends/petal-pups-latest-valentines-day-collection.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Love Letter Lingerie Collections](https://www.trendhunter.com/trends/anoeses-love-letter.md) - [Intimate Valentine's Day Collections](https://www.trendhunter.com/trends/hanky-panky-valentines-day.md) - [Valentine's Day-Themed Footwear Campaigns](https://www.trendhunter.com/trends/valentines-lookbook.md) - [Confidence-Focused Underwear Ranges](https://www.trendhunter.com/trends/knix-valentines-day-edit.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Valentine's-Inspired Period Panties](https://www.trendhunter.com/trends/modibodi.md)